Zara has taken a new step in its product catalog and will now sell books, expanding its range at Home, one of the most recognized in the market.
Zara Home has been for many years too successful a business concept for the brand.
One element that we must not lose sight of is the brand ecosystem that Zara has managed to consolidate.
Zara is one of the leading brands in the retail market and like the rest of its competitors, it has had to diversify.
A very good example is to see how in the luxury category, the big brands in this segment no longer only sell products that have traditionally distinguished them. Let’s go to the cases, to understand this statement.
A very good example is Cartier, which branched out from making jewelry to launching its own line of champagne. The second case is the Tiffany & Co. jewelry store, which decided to adapt its emblematic store on Fifth Avenue in New York, to turn it into a cafeteria.
And examples like these there are a wide variety of bets that brands have made to diversify their catalog.
The case of Zara is exemplary because the firm has been able to build a whole brand ecosystem and with this it has been given the task to play with prices in the same category, fashion, with brands such as Massimo Dutti and Zara, but it has also arrived to the decoration market with a chain specialized in these products and now it has added books to its huge catalog of products that it sells around the world.
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Zara starts selling books
Zara has added new products to its sales category and it makes sense with the ecosystem of brands that it has and that have allowed it to sell decorative products.
These are books that you will sell through your Zara Home store. The books he will sell are the popular Coffee table book, which due to their dimensions and illustrations serve as decorative elements in homes.
The sale of these books draws attention since its catalog includes books on Louis Vuitton, Prada, Chanel or Yves Saint Laurent at estimated prices of 1,289 pesos.
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Adding decorative books to your catalog not only broadens the range of products that make sense with your Zara Home store, but undoubtedly marks Zara’s entry into the publishing market.
Look at what books Zara Home has put out on the most important fashion houses ❤️ pic.twitter.com/rqkE05XHfm
– Isabel (@ Fourty35) August 12, 2020
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