YouTube will place ads on non-monetized channels, but will not share the benefits

More changes are coming to YouTube than many of its users, or especially many of those who upload their videos there, will not like, and the Google platform is determined to squeeze the potential benefits derived from advertising wherever it can. Also on non-monetized channels.

According to 9to5Google, the terms of service of YouTube United States have included a new clause by which the company reserves the right to add ads to videos on non-monetized channels, that is to say, those channels that by express decision of their creators do not show advertising. Well, from now on they will show it and not only that: the full benefits will be kept by YouTube.

This is the new clause, which, as we say for now, will only apply in the United States, but will sooner rather than later be extended to the rest of the regions in which the service operates:

Right to monetize

You grant YouTube the right to monetize your content on the service (and such monetization may include displaying ads on or within the content or charging users a fee for access). This agreement does not entitle you to any payment. As of November 18, 2020, any payments you may be entitled to receive from YouTube under any other agreement between you and YouTube (including, for example, payments under the YouTube Partner Program, channel memberships, or Super Chat) will be treated as royalties. If required by law, Google will withhold taxes from those payments.

When YouTube talks about partners, it refers to those accounts that have exceeded 1,000 subscribers and 4,000 hours of public views in the last 12 months. Once these requirements are met, it is possible to link a Google AdSense account and monetize the channel … whenever you want, of course. If you don’t want to… That is where the change of mind affects, so what YouTube wants to do is force all these channels to join the Partner Program.

Of course, YouTube has the right to apply this change, which is a private service for that, but beyond this fact it must be taken into consideration that those who choose not to monetize their channel for whatever reason – receive income through other means or are It is a channel to promote their own products – they are using the infrastructure provided by YouTube and, therefore, generating an expense.

On the other hand, there are more and more channels and videos that YouTube demonetizes and even eliminates from its Partner Program, on many occasions without any explanation or for very strange reasons, so there is a gap for more than one to skip the clamp if you intend to. And for users … there are always things that are legal, that are not legal, that can be done so as not to swallow advertising.