Xbox Live Gold goes up in price in some countries, to boost the jump to Game Pass Ultimate?

While some rumors suggested that Xbox Live Gold would end up becoming a free membership, Microsoft has gone a completely different path that many will not like. Through their website, the Redmond people announced that Xbox Live Gold will go up in price from February. However, they specified that the increase will not be reflected in all countries. Spain and Latin America, for now, are out of this movement.

“Periodically, we assess the value and price of our services to reflect changes in regional markets and to continue to invest in the Xbox community. We will make price adjustments for Xbox Live Gold in select markets. In many markets, the price of Xbox Live Gold has not changed for years and in some we have not made changes for more than 10 years, “the company said. The updated prices are as follows:

1 month – $ 10.99 dollars (was $ 9.99)
3 months – $ 29.99 (was $ 24.99)
6 months – $ 59.99 dollars (was $ 39.99)

Incentivizing the purchase of Game Pass Ultimate

Although Microsoft does not specify it, it is clear that Xbox Live Gold price hike aims to drive adoption of Xbox Game Pass Ultimate. Let’s remember that this last service, in addition to offering the possibility of playing online, has become the most attractive Xbox subscription. It is clear that Gold no longer fits into Microsoft’s current strategy, as its efforts are totally focused on offering an “All in one” proposition.

Microsoft points out that, in the coming weeks, users of said subscription they will receive an email to inform them of the increase. Be careful, the fact that in Spain and Latin America no changes have been reported – for now – in Xbox Live Gold prices, does not mean that they will not do so later. We are awaiting further details from Xbox divisions in those regions.

If you are in a region where prices are being adjusted, you will receive an email and a notification within the next month informing you of the new price for your membership.

Microsoft took advantage of the news to reveal free games (Games with Gold) February available to Xbox Live Gold and Xbox Game Pass Ultimate subscribers: Resident Evil, Gears 5, Dandara: Trials of Fear Edition, Indiana Jones and the Emperor’s Tomb, and Lost Planet 2.

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