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Without Cinemex, there are more solid numbers

After the awkward (and unheard of) silence that Cinemex starred in a week ago with the closure of its cinemas, which brought the Mexican box office to levels lower than those recorded before the premiere of Los nueva mutantes (which is saying a lot), It seems that two films with a blockbuster profile were able to return viewers to national theaters.

For the first time so far in 2021, the 39 films on the billboard approached the barrier of $ 20 million pesos (MDP). Although they stayed at $ 19 million and 292 thousand viewers, the figure is encouraging in an environment where cinema and theater seem like activities doomed not to take off until there is a vaccination on a larger scale.

With little promotion for a profile of that caliber, This week, 861 Mexican screens debuted at Cinépolis and occasionally Tom and Jerry, film that inserts these popular Warner Bros. cartoons into the real world. The film arrived in advance to Brazil and Singapore last week and to Mexico, the Netherlands, India and Iceland this Thursday, the 17th, before its debut in the US and China on March 25.

How was it here? Despite the fact that only less than a quarter of the screens in Mexico are open (already discounting those of Cinemex), took 1st place, with $ 7.6 million and 123,600 viewers. Everything seems to indicate that, at least in the first two months of the year, it will be the highest grossing Hollywood film of 2021.

In second place (with 1,065 theaters, 200 more than the animated duo) it debuted Monster hunter, a film based on the popular video game of the same name that originally would arrive in December, but due to the red light it delayed and delayed and delayed its premiere until debuting two months later. In Mexico, it added $ 6.6 million and 100,000 viewers, which contribute little to its modest global box office, which stands at $ 25.8 million.

Third place went to Wonder Woman 1984, delivery that completed 9 weeks in the top 10 and that brought its accumulated to $ 93.6 million and 1.4 million viewers, still with 272 theaters. As data: it already exceeded Jojo rabbit and it became the 9th highest grossing film of 2020 released in Mexico.

The Croods 2: A New Era is our second survivor of 2020. With 206 screens and 11 weeks in the count, its cumulative rises to $ 72.4 million and 1.3 million viewers, and this week finally! could pass The day of the end of the world (Greenland) as the 2nd highest grossing film in Mexico of the Era-Covid, behind WW84. In the case of The day of the end of the world, it remained in the top 10 for the 14th consecutive week, taking its accumulated to $ 72.1 million and 1.2 million tickets sold.

The rest of the top 10 is a collection of surviving films from the first weeks of 2021 (with the exception of the last position), almost all horror or suspense. Fifth, Terror in the air (2 weeks, 209 screens) brought its accumulated to $ 3 million and 48 thousand viewers. In sixth, The legend of the widow (4 weeks, 171 screens) accumulates $ 5.9 million pesos and 103 thousand tickets sold. In eighth, The Intruders (5 weeks, 118 screens) accumulates $ 6.6 million and 106,700 viewers. And in ninth, Invasion: The End of Time (7 weeks) brought its figures to $ 14.3 million and 246,800 viewers, thus being the greatest success (that is to say) of 2021, still present on 180 screens.

Top 10. Box office in Mexico.
Weekend 8. From February 18 to 21, 2021

Tom and Jerry (2021) $ 7.6 million (Warner Bros.) Monster Hunter: The Hunt Begins $ 6.6 million (Sony) Wonder Woman 1984 $ 1.0 million (Warner Bros.) The Croods 2: A New Age $ 1.0 million (Universal) Terror in the Air $ 805,800 pesos (Star Distribución) The legend of the widow $ 667,400 pesos (Corazón Films) The day of the end of the world $ 640,700 pesos (Diamond Films) The Intruders $ 625,600 pesos (ZIMA) Invasion: The end of time $ 479,100 pesos (Cinépolis ENTRA) Tell me when you $ 256,400 pesos (Cinépolis Distribución)

Source: @Canacine, @Showbeast

Corollary: Tell me when you

After 9 weeks on the billboard, the Mexican comedy was finally able to reach $ 10 million pesos. As incredible as it may seem, the brand did serve him well, since it became the 10th highest grossing Mexican film of 2020, leaving out animation The league of 5.

Now, a problem: the next Mexican premiere, Play with me (horror courtesy of Videocine) debuts until March 11, which means that for two weeks there will be no Mexican film in the top 10.

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Edgar Apanco Fan-from-hell of the cinema numbers. He was an editor of business magazines (no, that’s not where his love for numbers comes from). Today he is an expert in box office reports and content marketing (happy marketing … #OkNo).