YouTube reported that it will start serving ads on some creators’ videos, but you won’t pay them for it.
The video site generated $ 5 billion from advertising during the last quarter of the year alone.
Its Music section together with Premium has more than 20 million paying subscribers.
Alphabet (Google) released the numbers for the first time in its history, advertising revenue of $ 15 billion a year and its star is Youtube. During the health crisis, Google suffered losses for this concept albeit for a good cause, by donating spaces for small businesses, but YouTube Select alignments generated an average increase in purchase intention of 9 percent during 2019.
The most popular video platform in the world is a space that attracts advertisers in an extraordinary way, but on par with content generators, who know that they will make a profit for what they do, although from today they may not have any benefit .
YouTube reported that it will start serving ads on some creators’ videos, but You won’t give them a share of the ad revenue because they aren’t big enough to sign up for your Partner Program.
Until now, when ads ran on YouTube videos, creators generally received a portion of the revenue through their role in the YouTube Partner Program; in fact, these videos only received ads in limited circumstances, as if they were monetized by a record label as part of a copyright claim.
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To be part of the YouTube Partner Program requires creators to have accumulated a total of 4,000 hours of watch time during the last 12 months and have more than 1,000 subscribers.
But under that pronouncement, the new monetization rules state that a creator who is not in the partner program “can see ads on some of their videos” without receiving income. Apparently the update will primarily affect smaller creators without a large audience, according to an update from the Terms of Service platform service.
YouTube didn’t say how many creators will see ads run on their videos without paying them, but the company confirmed that channels of all sizes can see ads appear. The company will control the impact on creators. Although, the company confirmed to The Verge that the ads will not yet run on unassociated creator videos that focus on sensitive topics. These include politics, religion, alcohol, and gambling.
Advertising is big business for YouTube as already mentioned in the figures, the video site generated $ 5 billion in the last quarter alone.