In those good old days, it was enough to have a website to solve the problems of the majority of our consumers. They all used their traditional square computers that could not be moved from the living room at home. But then laptops came and, today, smartphones and tablets take up part of the market. For these reasons, we want to show you some of the reasons why we believe that your site should be suitable for mobile devices. And be as soon as possible.
The first thing you have to keep in mind is that an intuitive website and a quality server are no longer enough. Customers are much more demanding than before, and if all your effort ends there, you’ll lose them sooner rather than later. In fact, what we are saying does not only apply to professional portals. Even if you only want to have a blog, you should consider that hundreds of people could be interested in your content from their phones. If the reading experience is bad, they will abandon you.
Basically what we are looking for then is a responsive design. This is the name given to those who are able to adapt to the screen of the different technological terminals that we use on a daily basis.
Why look for a responsive design?
There are many reasons why we can recommend that you bet on a responsive design. After all, as we mentioned, part of the success of your page will depend on whether it is a site that adjusts to mobile devices. International trends and statistics account for this.
For example, it is estimated that approximately 60% of Internet readers and consumers, by 2020, will search for information through their smartphones. This means that if your portal only looks good on computers, your grandparents or older people will hardly read you. Except that this is your main niche, and it probably is not, you must make the changes to reach the youngest. In addition, everything indicates that older adults are also increasingly adept at mobile phones.
On the other hand, you have to keep in mind that we are not even talking about money. Although responsive design is key to boosting your sales, we mainly focus on positioning issues. Think about the pages that you like the most, those of those companies that you trust every day. Search your site on the Internet from your mobile. It looks as good as from the computer, right?
And to all this we have to add that Google, the world’s leading search engine and indexer, is beginning to lose patience with people who do not respect this new market demand. Those portals without responsive designs have it increasingly difficult to position themselves in their search engine.
A site adapted to mobile devices in practice
As we described before, surely your site looks great on a computer with a 15-inch minimum monitor and Full HD resolution. But when we go to the 5.5 or 6-inch screens of our smartphones, things change a little. Typically, the contents are clipped, the edges are sloppy, and a lot of essential information from publications is lost.
Luckily we can say that, at this point in time, a developer will almost always be able to help you with your responsive design. Some entrepreneurs or entrepreneurs may have escaped the need to hire an expert for years. However, this is a minimal investment that is really worth it, and one that you will judge positively once you see the results.
For this reason, we are going to advise you, before giving up your website, take a look at all the devices you have on hand. Desktop PC, laptop, tablet, smartphone. The more the better. Only in this way you will be sure that the experience is excellent in any of them.
Now that you know, you have no more excuse not to bet on a responsive design.
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