If everything is changing and we continue to do the same, it is quite likely that we will disappear. And not only as individuals, but also as a society, as part of a team at work, as a company.
We are in a constantly moving and increasingly competitive social, entrepreneurial, business and technological dynamics, for this reason, with or without contingency, innovation is always important. Innovation is what drives personal and company growth. Innovation is a necessity, it is not a -nice to have-.
Undoubtedly, to innovate it is necessary to have new ideas, an entrepreneurial attitude, regardless of whether you are not at the business level. Technological instruments are also necessary to help land our proposals for innovations, tools of great importance today, the latest necessary and indispensable technological advances that will help us to be competitive.
Innovating means taking possible risks, you have to be willing to assume that many ideas will not materialize. The errors that arise during the process should not be considered failures, something is learned from them, they are results that we did not expect, learning.
In the business sector, no matter what it is, innovation brings better returns to organizations through the development of different services and products that help facilitate work, meeting needs, and the daily life of its users or consumers. And they are the ones who should be the source of innovation in companies, listen to them, stay in touch, know their opinions and needs.