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Who Is Nori’s Black Book on Instagram?

The moment you’ve been waiting for has ARRIVED: the genius / hilarious person behind Instagram account @norisblackbook was revealed last night on Keeping Up with the Kardashians. In case you aren’t one of Nori’s 1 million followers, the parody account is written in the voice of North West and is basically the best thing that’s ever happened to Insta. In the immortal words of Lady Gaga, the account is: “talented, brilliant, incredible, amazing, show stopping, spectacular, never the same, totally unique, completely not ever been done before.”

Like, this is art:

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Nori’s real identity has been a closely guarded secret this entire time, but last night she revealed herself to be a fan named Natalie, who started the account a full 7 years ago. Kim and Khloe flew Natalie out to LA to meet them face-to-face (amazing) and she told the story of starting her account.

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“I’m on the phone with my friends — this is when the Babies R Us collection came out — and you weren’t showing North’s face yet, just her body,” Natalie said, per People “And I’m on the phone and I’m like, ‘God North would be so fucking pissed. Can you imagine being North West and you’re wearing Babies R Us? The nerve!’ And then just like a lightbulb went off. “

She added, “You were calling her Nori at the time, so I’ll make it Nori’s Black Book because you and Kanye were like really into black at the time, and North was only wearing black so I was like, ‘This is perfect . ‘ So I kind of just started on Instagram and then I built her personality off Kim’s, how direct she is with all of you … It’s kind of like, ‘Okay, if you think Kanye has ego and you think Kim’s a little direct, like meet North West, she’s 1,000 times. “

Natalie posted about the iconic moment (she even met North via FaceTime!) On Insta, writing in part, “Wow … what a moment! Thank you Kim and Khloe for the amazing experience of being on #KUWTK! I had a great time. Thank you to all the readers for keeping up with Nori’s Black Book for all these years. I am so glad that you guys love this account. We have a good time over here! “

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FYI, Natalie will be keeping up with the account post-KUWTK, so SMASH THAT FOLLOW.

You love all the deets on the Kardashians. So do we! Let’s overanalyze them together.

Mehera Bonner Mehera Bonner is a news writer who focuses on celebrities and royals.

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