Who is Ibai, why is he an internet phenomenon, and how will he make history this weekend?

Ibai Llanos was one of the great appearances during the pandemic in 2020. He reached a new achievement for this weekend.

Ibai Llanos, for a long time, dominated the world of streaming. But in 2020 its explosion went to another level, during the coronavirus pandemic.

Born in Bilbao in 1995, Ibai became one of the most popular streamers and broadcasters on the planet. Your channels Twitch and Youtube They are a real barbarity in followers, surpassing 4.9 and 5 million followers, respectively.

But this weekend it reaches a new milestone: narrating Spanish LaLiga matches on an official audio channel.

The Spanish tournament, broadening its horizons and recognizing the value of the Basque, launched LaLigaCasters, in which the best influencers, youtubers and streamers will narrate one match per day on the next 19 dates.

Ibai will be behind the microphones at Atlético de Madrid-Valencia CF this Sunday.

The goal: the conquest of the younger audience.

Ibai in LaLiga and Movistar

The Basque made the announcement this Thursday on his YouTube channel: he already has 1,175,081 views for this Friday morning.

« I have always had a very strong connection with sports, » Ibai recalled. « It is something that I have always considered a lot, narrating sports (…) I have never finished taking the step ».

“The opportunity that has come to me I still don’t believe it. We agreed with LaLiga and Movistar, who have given us the opportunity to broadcast football officially, « he says.

« All the clubs know it, all of LaLiga knows it, » he says. « It’s another way to listen to Atlético de Madrid-Valencia. They will let you put our audio on television so you can listen to it with us. « 

A new challenge for the Basque and another step that shows the importance of streaming at this time. These are the new times and the adaptation of large companies to them is essential.