-Video or streaming platforms have experienced a 26 percent increase in their global revenues during the pandemic.
-In the first three months of 2020, AMC Theaters reported a net loss of between $ 2.12 billion and $ 2.42 billion.
-The bookstores worldwide had a significant rise: 1.4% between 2019 and 2020, under the context of the pandemic.
If there has been a sector affected by the coronavirus pandemic, that was the entertainment sector, since it has had to battle in the absence of concerts, theater functions, cinema and all kinds of suspended events due to the impossibility of putting people into venues where they would be exposed to coronavirus infections. Under this framework, it is necessary to point out the entertainment areas that have had the most negative effects and those that have been better off.
Streaming: the big winner
During the pandemic, video or streaming platforms have experienced an increase in their global income of 26 percent (a figure that will surely continue to grow, almost doubling its size in the United States: from 46.4 billion dollars in 2019 it will go to $ 66.8 trillion in 2024), according to a report by PwC, Global Entertainment & Media Outlook 2020 – 2024.
In contrast, cinemas in the United States, for example, have endured heavy blows due to the alarming situation that the country is experiencing due to the pandemic. The northern nation was forced to the massive closure of movie theaters and to the breaking of projection contracts with most of the distribution circuits. AMC Theaters, one of the most famous chains in the country, has a network of 996 theaters and 10,993 screens in 15 countries around the world. In the United States alone, the company has 630 theaters with 8,048 screens. In the first three months of 2020, the company reported a net loss of between $ 2.12 billion and $ 2.42 billion.
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On the other hand, television, despite not reaching streaming audience levels, raised its rating numbers, although it decreased in advertising. In April this year, Kantar lbope Media carried out an audience measurement in the main countries of the Latin American region and found that in the last four weeks the consumption of Pay TV increased significantly: 41 percent in Colombia, 32 in Brazil , 31 in Argentina, 23 in Chile and 22 percent in Mexico.
Cell phones, specifically the smartphone, is another of the objects that have been winners in the pandemic. PwC estimates that data consumption will increase 33.8% in 2020, reaching 4.9 trillion megabytes (MB) in 2024, compared to 1.9 trillion MB in 2019.
In Mexico, according to a survey carried out by the Universidad Panamericana with 939 citizens over 18 years of age, between March and May of this year, reports that during the pandemic people have used various electronic devices in their day to day, such as tablets and computers. Respondents stated that they spent an average of 3.1 hours a day on social networks, 2.6 hours on consuming series or videos and only 40 minutes on video games.
Bookstores went on the rise globally
Contrary to what happened in Mexico, where some bookstores had to close due to the drop in sales, bookstores worldwide had a significant increase: 1.4% between 2019 and 2020, reaching $ 64.7 billion. It makes sense considering that people surely provided themselves with a good amount of reading material to get through the long hours of quarantine.