The retail market has become a common area during this contingency, in which the pandemic has unleashed all kinds of effects.
The retail market is in constant transformation and applying winning guidelines to the consumer.
During this contingency, businesses have had to adapt more and more to the reality of the consumer.
Walmart has made a business decision and it is a very important one, which is the second that the famous chain of stores has re-launched, based on the contingency that is being experienced.
He first launched his own clothing line called Free Assembly and did so after realizing that consumers were directing their spending on clothing to his online store, because due to the confinement they had not been able to go to physical stores.
At the time, the decision became such an important bet, that it would lead her to face brands like Zara, for having the same retail body to compete.
Now, in the midst of this contingency, the brand has made the decision to enter fully into the pet market, one that is led by chains like Petco.
Walmart decided that it is a good time to meet the great demand for pets, due to the confinement that exists today, so it has presented a program called Walmart Pet Care, which innovates in the comprehensive care of pets.
The program includes pet insurance and partnerships with brands like Rover, to help connect consumers with pet sitters and walkers.
“As adoption rates skyrocket as a result of the pandemic and more people become pet owners, this was the perfect time to launch expanded services at Walmart Pet Care for our customers,” confessed Melody Richard, Vice President of Marketing from the Walmart pet category.
Changes in contingency
The contingency has become a headache for brands, who have faced a painful reality, not only because of the effects it has had on the health of consumers, but also because of the consequences that this has had on the operation of their businesses. .
The contingency is today a scenario of great value, because it has innovated in the way brands interact with consumers.
Since this new relationship, digital has undoubtedly been key in being able to transform the business and what is even more fantastic, the role that brands play is increasingly defined by value insights in the market.
Facing the change in sales
The change in sales is none other than a new proposal to do business based on what is at hand and reality is a great example of how to achieve it.
A guideline that we cannot lose sight of today is the capacity of a brand to be able to innovate in a better way before the consumer.
As is to be expected, an element of great help in these tasks is the way in which brands take on new activities.
Among them are the role that the consumer plays nowadays no longer in physical points of sale, but within the home, which has become the new store from which they make purchasing decisions.
Strategies that do not disappoint
There are several categories that do not disappoint in the midst of this contingency and all of them are important guidelines that warn us of the capacity that brands have found, to be able to innovate in the midst of the contingency we are going through.
Retail has been key in the midst of this contingency and a very good example of a sales strategy designed in the midst of this new normal has been home delivery, which has become the alternative for hundreds of businesses that have been able to maintain their operation thanks to this resource.