WWE has been doing poorly lately when it comes to television ratings. Both RAW and SmackDown have struggled to reach 2 million viewers, while NXT rarely comes close to reaching 1 million viewers. This is something Vince McMahon has certainly noticed.
Previously, it was reported that WWE’s television partners: FOX Sports and USA Network are becoming increasingly impatient with their declining ratings. Broadcasters are also concerned about the return of Monday Night Football and how it will affect WWE’s audience numbers.
During the convening of the WWE Annual Shareholders Meeting, Vince McMahon was asked about WWE’s management plan to improve the ratings downgrade.
McMahon responded by saying that the company is confident in its ability to produce quality programming even in today’s setting. He said that while the “digital metric and engagement” and positive trends have continued throughout the pandemic, television ratings have been negatively affected.
Vince McMahon explains why the ratings keep falling week by week
McMahon stated that the audience problem is due to the lack of a live audience, but they continue to be the main show on the USA Network and consistently number one in key demographic on FOX.
He added that WWE expects a “promotional inventory mix” from its television partners and that its star cast will help them make an impact on the audience.
We have over 30 years of experience creating compelling characters and engaging a variety of audiences, and we obviously are confident that we can continue our collective capabilities, even in the most challenging environments with no live audience.
The media environment has obviously changed. We change with that. Our engagement metrics across all platforms are understandable and obvious; However, the importance of linear programming is paramount in all of our businesses, we have consistently seen increases year after year in a variety of digital metrics and engagement. And the positive trends have continued, even during COVID.
By contrast, television viewing trends have been negatively affected by COVID, obviously, and the lack of a live audience. Nonetheless, we remain the number one television show using network and consistently the number one streaming show on Fridays in key demographic groups.
We look forward to a combination of casts from our television partners with the return of sports event programming. And a long list of charismatic talents will have a positive impact on the long-term audience.
For the past few weeks, the company’s programming has been constantly drawn to poor numbers. It will be interesting to see if they can somehow change that in the coming weeks.
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