USA and the early Christmas fever


Lindsey Catarino is the talking point in her neighborhood. He put up his Christmas tree in mid-September. By October 1, his fireplace was already decorated. Since then he has added more trees and decorations to almost every room in his Connecticut home.

The goal of the 42-year-old, like others who thought like her, is to bring the warmth and comfort of Christmas by countering “an otherwise crazy world.”

While some Christmas tree vendors fear running out of items for Thanksgiving and courier companies are concerned about possible shipping saturation in November, a growing number of people in search of joy have been ahead of the traditional dates and They have put up all their Christmas decorations weeks earlier than they normally would.

“It’s definitely invaded me, and with a lot of anticipation,” Catarino, who lives in West Hartford, said of the holiday spirit. “I enjoy being home in a different way. It just gives me the opportunity to be engaged in something that is joyful. I wanted my house to give me that peace, and we just want to disconnect. The elections were the straw that broke the camel’s back ”.

Brandon Stephens, president of professional Christmas decorating company Christmas Decor, said anticipated business activity is up 15-20% from the same period last year. Orders began to arrive even in April, he noted. The company’s franchises served more than 43,000 homes and businesses last year across the country and expect to increase that number to about 52,000 this year. Most of the anticipated activity is residential.

“We knew it was kind of an emotional response. People were looking for hope. People were looking for something to feel good about while being locked up in their house, ”she said. “Many people are not traveling for the Christmas season, so they are celebrating at home.”

Much of the early Christmas fervor stems from a minimalist Thanksgiving due to the coronavirus pandemic.

“I think the rush is because Thanksgiving is regularly about coming together, which probably won’t happen for many people this year,” said Jennifer Rizzo, an artist and interior designer who wrote a book titled “Creatively Christmas. ”.

“Much of the joy of the holidays has to do as much with the preparation as with the day itself, and people are delving into that aspect of Christmas,” he added.