A few months ago it was announced that the cinema chain AMC would not show the films of Universal Pictures (due to the success of Trolls: World Tour), but now it is reported that both companies will join forces to offer films on on-demand platforms …21 days after they arrive in theaters!
The arrival of this agreement represents an event that is already being recognized as historical, since it would have direct weight over the traditional distribution window. Previously, it took almost three months to enjoy movies that initially hit the big screen at home. Now, you will only have to wait two and a half weeks.
Variety was the first medium to report the event and their report mentions that the first films to be part of this new one were tentatively Fast and Furious 9 and Jurassic World: Dominion. It is worth mentioning that the selection of titles could be adjusted, since the productions that could be contemplated to be released under this new modality are those with the lowest budget: horror movies and comedies.
We did not want to disclose the amount for which the pact was closed, but it was stressed that the study agreed to be able to recognize the viability of the current distribution scenarios. For its part, the chain of exhibitors gave in due to its desire to innovate and adapt to change.
As part of a statement, Donna Langley, president of the Universal Filmed Entertainment Group, said the following:
“The experience in rooms continues to be the cornerstone of our business and the partnership we have formed with AMC is driven by our collective desire to ensure a prosperous future for the film distribution ecosystem and also to satisfy the demand of the clients with flexibility and options ”.
So far, the effects of the Universal-AMC deal for streaming on-demand would only be seen in the United States, but could set a precedent for other parts of the world.
amc on demand universal pictures
José Roberto Landaverde Cinéfilo and music lover. I am fascinated by writing, listening, reading and commenting on everything related to the seventh art. I think Fleetwood Mac is underrated. I’m a fan of Rocky and Back to the Future and obviously one day I’ll upload the « Philly Steps » and drive a DeLorean. Faithful believer that cinema is the best teleporting machine, and also that on the big screen we can all see ourselves represented.