First Page Sage shares that the average content marketing conversion rate for B2B firms is between .8 and 1.1 percent. Is your business close to those numbers with your content, or would you like to get there at least? In this case it is important that you know what types of content can help you improve conversions, therefore, in this post we will see some options.
According to various specialized sources, these are some of the tips that brands and companies can follow in order to boost their conversion rate:
Quizzes and tests
As the first option of content that can be used for conversions, from The Whole Brain Group, quizzes and tests stand out, those that can be found on different pages, such as Buzzfeed and that can tell you which cartoon character or what type of bread you are according to your preferences … The idea behind resorting to them, not precisely with those topics, is supported because up to 85 percent of the people who see quizzes take them and 72 percent complete them.
According to the source, this type of content, when well linked to a trend, a group or something that provides identification, can generate many conversions. The trick is to develop them with the offer or service.
In order not to fail with the above, you have to keep in mind that people take this type of content for fun, so handle easy topics and where the duration is not more than 3 minutes.
Case studies and success stories
The Digital Eagles firm has an interesting point when it recommends this type of content to try to drive conversions for brands. And that is that the storytelling that can be developed here is very useful since people identify with others, not with brands. They want to hear about how others could benefit from what the firm sold and how they did it. Thus, it is advisable to develop either case studies or success stories.
According to the source, these types of materials work best when a structure is generated for the stories, one where there is first a posed scenario, then a confrontation and finally a resolution.
These types of materials should not be about the product or service, but about the people and how they were able to solve their challenges with the help of what the brand sells. The focus should always be on the user and make little reference to the product throughout history.
This is possibly one of the most popular content formats today and in the case of conversions, the Hello Digital firm emphasizes that it is rightly so because in the era of speed reading it can seem almost impossible to stop users and get them to relate to brands or companies.
The content can have the most useful information, but without a visual component people are likely not to notice it and therefore infographics come into play to solve this problem.
Based on the information shared, personalized visual content has a conversion rate up to seven times higher than content that only consists of text.
Infographics grab users’ attention by bringing facts and data to life in an attractive design.