Fleets allows you to publish messages with additions with photos, emojis or gifs, similar to the ephemeral messages of other apps such as Instagram, Snapchat, Facebook Messenger and even Pinterest, more recently.
This is what the new Twitter Fleets look like. (Photo: Twitter)
To start using these messages you just have to go to the top of the main screen to find Fleets and if you want to start interacting with them you just have to click on the message to reply with an emoji reaction or with a direct message. If the user’s account has direct messages enabled as public, any user who follows them will be able to reply to them and continue the conversation only in private messages.
According to a report published by Acquisio, ephemeral messages achieve greater engagement in users due to their short duration and have managed to increase the creation of content on the platforms in addition to increasing the time they spend on them. In the case of Instagram, its Stories format, increased the time of use of the app from 15 to 32 minutes a day in 2019.
Figures from Statista, from mid-2019, show that this is one of the formats with the highest volume of content and is currently led by Instagram with 500 million stories generated per day, followed by WhatsApp with 450 million, Facebook Messenger with 300 million and Snapchat – which created the format – with 191 million snaps a day.
Twitter also announced that it is already working on other forms of communication within the platform such as Audio Spaces, a kind of closed conversation groups in which you can talk to others through audio messages, although this format is still being tested for now in selected territories .