Twitter has a new feature called fleets that adds to the ephemeral content trend.
It sits right at the top of the timeline in a row of Stories bubbles.
The platform is 78 percent more likely to post or share about brands on social media
Twitter it sets the standard with each change it makes, just like its peers, given the rise in its use and the interest of advertising to be part of its ranks. It is one of the most popular social networks in the world, which added 340 million users at the beginning of the year, according to figures from We Are Social.
The social network announced a novelty that places it among the followers of innovation in Snapchat. Let’s remember that this platform succeeds thanks to its stories, its ephemeral content that lasts a few hours above, something that forever changed the interaction in that medium.
Facebook decided that copying him was better than letting Instagram die, which at that time was about to be lost, but was revived thanks to this functionality, thus the power of ephemeral content. Now Twitter announced the global launch of “Fleets”, the ephemeral tweet feature that it first announced earlier this year and that was tested in various markets around the world.
Any mobile Twitter user, regardless of where they live or what platform they are on, will have access to the messaging function disappearing. With it, you can share text, reply to others’ tweets, or post videos with the same background color and text overlay options that you get in other messaging apps with ephemeral features, and each message disappears after 24 hours.
You can also reply to others’ Fleets by tapping one and sending a direct message or emoji to the creator, which will start a DM conversation similar to how the story reply process works on Instagram. Twitter says it will also introduce stickers and live broadcasts at some point in the future. However, you cannot like or retweet Fleets.
It sits right at the top of the timeline in a row of Stories-like bubbles and allows users to express more casual thoughts and feelings while worrying less about saying something profound or accumulating likes and retweets.
There is currently no indicator of whether someone takes a screenshot of Fleets, but any follower will be able to see them by visiting a profile. Fleets begins rolling out today on Android and iOS and should be available to everyone in the coming days, according to the company.
That thing you didn’t Tweet but wanted to but didn’t but got so close but then were like nah.
We have a place for that now — Fleets!
Rolling out to everyone starting today. pic.twitter.com/auQAHXZMfH
– Twitter (@Twitter) November 17, 2020
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“Through our trials in Brazil, Italy, India, and South Korea, we found that fleets helped people feel more comfortable joining the conversation; we saw people with Fleets talking more on Twitter, ”said design director Joshua Harris and product manager Sam Haveson in a blog post. Blog.
From the leading application, Facebook, even YouTube and even LinkedIn They have gotten on the trend of stories, but of all, Twitter is the one that needs a version of Stories because it can benefit from the disappearance of messages that reduce the stakes and promote perhaps healthier communication without stress or aggression.