A debate that you might find yourself often having internally throughout your business affairs could be how to handle work that needs doing. Specific jobs and tasks accumulate to make your business what it is, so it stands to reason that you’re going to want these done to the highest possible standard. At the same time, you’ll want your business to be equipped to deal with these situations as and when it needs to—creating a conflict between whether you outsource this kind of work or whether you train up an internal team to keep you prepared.
Why Train Your Team?
The benefits of training your team might seem much more obvious from the outset. You want your business to be something that’s prepared for the long term, and having a team of skilled employees who are familiar with the landscape of your industry and the way your business works seems foundational to that end.
It takes time to get there, though, so you need to figure out how to do this effectively. If your business isn’t at a point where it’s naturally going to be the most appealing destination for more skilled workers in the industry, then you’ll need to offer training and higher roles for people lower down the ladder. This doesn’t only achieve the end result of giving your brand a qualified workforce, but it also builds enough trust between you and your staff to make them want to see your business succeed.
Why Choose Outsourcing?
Through that long-term lens, outsourcing can feel reckless by comparison. Spending a one-time fee (or repeated, periodic payment) to see that one job is done might feel less efficient than having your own employees work on that issue over time.
That might be too narrow of a perspective to take toward outsourcing, however. Firstly, the work you trust to outsourced professionals can leave you with something (like a piece of video marketing) that’s usable for a long time to come, and the experience you gain from the experience can be transformative for your brand moving forward. Secondly, though, the standard to which this work gets done might be much higher than what you can expect your relatively new in-house team to accomplish, meaning a knock-on positive impact for how audiences perceive your brand.
Why Not Both?
Obviously, to lean entirely into outsourcing and not hire anyone at all would be a reckless use of funds much of the time, and ignoring the blatant benefits of bringing experts on board could make your work much more difficult than it needs to be. This means that it might ultimately come down to just perfecting the balance—understanding which solution would be best for a given situation. For example, every business needs to bolster its security, but it might be that the field you find yourself in leaves you with a lack of knowledge in this area. Therefore, getting in touch with security consultants can lead you to options like managed detection and response solutions.
