The first week of the Olympic Games has generated a record number of visits to Discovery’s digital platforms in Europe * that allow them to enjoy every unmissable moment of Tokyo 2020. The possibility for users to personalize their experience, choosing to see any of their National heroes or their favorite sports, has made the new digital subscriptions in the first week of the Games also reach record numbers.
In this period, almost 750 million minutes of streaming Olympic content on Discovery and Eurosport subscription services, multiplying by almost 18 the consumption registered in the same stage of PyeongChang 2018. The audience data of the first 9 days of full competition of the first Summer Olympics of Discovery underlines the interest and the connection of the public with the stories that are are building up to the Tokyo 2020 Games and they are driving significant interest and engagement among the European audience.
Thanks to Discovery’s cross-platform distribution across Europe, more than 275 million viewers have seen the Games so far through its free-to-air and pay TV channels and its digital and subscription services. More than 100 million people have followed Discovery’s Olympic coverage through its television channels and digital platforms, while another 175 million have watched the Games thanks to Discovery’s sublicense agreements with partner broadcasters across Europe.
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Jean-Briac Perrette, President and CEO of Discovery International, said: “The Olympic Games are the world’s biggest event that goes far beyond sports and traditional sports audiences. When we look back at this first week, it is clear that the Olympic Games have attracted new and different audiences. to our platforms driving impressive numbers. The Tokyo Games are recording digital numbers never seen before, and we are delighted that so many fans across Europe are watching the Games on Discovery and Eurosport Player. “
Andrew Georgiou, Discovery President of Sportssaid: “It is fantastic to see that our coverage and the stories we show resonate so strongly with audiences across Europe. Whether through record digital engagement on Discovery platforms or large audience share on our networks, it is of course these Games are having a great impact. “
Record audiences on Eurosport digital
Eurosport.com and its multiple versions in local markets have also recorded record daily audiences. Interest in the Olympics was a record month for Eurosport.com in July, as 54 million unique users visited the platform.
Discovery offers the Tokyo 2020 Olympic Games in 50 markets in Europe with local productions in 11 countries and coverage in 19 languages. It is the only place in Europe that offers all the must-see moments, available on discovery + and its Eurosport ** digital services.
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