It is frequently heard that Human Resources is a merely administrative area, that organizes events or is even considered as unnecessary for organizations.

However, they are only paradigms. The Human Resources area has evolved in recent years from being an area focused on administrative issues, to being a strategic area.

Today, more than ever, the role of this important area is crucial to manage the various situations and internal crises that have arisen from unprecedented situations, which have become, at this time, a priority for business survival.

The era of COVID-19 and the inheritance that will leave us in this new normality is reflecting something that many people had already understood and that for others had not yet been fully accepted: Human Resources as a strategic agent, enhancer and conciliator within organizations :

Strategic agent

Optimize and capitalize
In the midst of the crisis, in which we are witnessing a disruption in the work environment, in business, in structures and in people, RR. H H. It increases its strategic position by optimizing the installed organizational capacity to cushion threats from abroad and respond to internal needs. In this way, it will be possible to capitalize for the benefit of all interest groups.

Anticipated
RR. H H. plans and coordinates actions to foresee scenarios and maintain a short, medium and long-term vision, key aspect to sustain the organization’s operational strategy. Therefore, their role has risen to being the right hand of CEOs and CEOs.

Enhancing agent

Power culture
Human Resources is the guardian of culture. For this reason, the crisis is the ideal time to safeguard everything that distinguishes the organization from another and that represents its main competitive advantage. Through the design, management and coordination of cultural programs and practices, cultural cohesion is promoted, reinforcing employee engagement. Likewise, through organizational communication, the transmission of cultural strorytelling is favored, reinforcing the identity of the organization and its positioning among collaborators.

Power change
One of the most important roles for RR. H H. is to promote organizational change. The age we live in today increasingly demands the transformation to smart, adaptable and flexible organizations. For this reason, Human Resources is the agent of change par excellence by promoting actions that can support the business strategy. These actions include processes of cultural, technological, operational, structural transformation, among others.

Ptrain the talent
It can be thought that, in a time of crisis, the most logical thing is that development plans, climate and organizational culture come to the background. However, it is these times when you should bet more on the organization’s most important asset: collaborators.

Through the management of the development of people, Human Resources not only ensures operational effectiveness, but also increases the contribution of people to achieving business objectives, rewarding employees as they develop personally and professionally.

Conciliatory agent

Internal ally of leaders
The evolution of RR. H H. It leads this area to become an internal ally with organizational leaders, serving as an internal consultant to the needs that arise in the work groups, bringing improvements in microclimates. In the new era of remote work, it is crucial that leaders and RR. H H. work shoulder to shoulder as a team generating synergy.

Internal partner ally
This area also acts as a representative of the collaborators before the leaders. Listening to the collaborators, invaluable information is obtained to transform it into areas of improvement that positively impact the operation and the business. Currently it is important that people feel listened and contained, in an environment of uncertainty and change.

In this new era, let’s change paradigms of what Human Resources represents. Today, more than ever, synergy is crucial for the development of organizations and businesses.

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