It seems that enemy number one in the United States is TikTok, The social network has become the object of much analysis and investigation as a result of Washington’s attempt to ban it.

The only option left open by the administration of US President Donald Trump was to force that ByteDance sell short videos to the app, resulting in a firm stance on the part of Microsoft and, according to a recent report, Twitter would also be listed.

A rape that would throw everything away

Everything indicates that the Chinese company has only to reach an agreement with one of the companies interested in buying TikTok, which according to CNBC data, we are talking about an operation that could be up to 30 billion dollars.

In addition to this, it is pertinent to note that the social network is already considered one of the most valuable brands in the world, with an estimated value of $ 16.9 billion, as revealed by the list of the 100 most valuable brands around the world signed by Katar and WPP.

However, this could fall, because to the executive order signed by Trump in which all companies are prohibited from doing business with TikTok (also with WeChat), more and more factors are added that aim to decrease its value in the market; the warning of Bill gates, calling the negotiations between ByteDance and Microsoft a poisonous chalice, and the investigation against the app in France, are some of it.

In addition to this list, an event was announced on Tuesday that could be the final blow. This is because allegedly TikTok bypassed a privacy protection smartphones with Android operating system for more than a year, with the apparent purpose of collecting unique identifiers from millions of devices, as revealed by The Wall Street Journal.

The action, if confirmed, would represent a tactic prohibited by Google for violating its technology policy because this data allows the application to track users online without them being notified or giving their consent, even if they changed their privacy settings.

A major challenge

In this regard, the reports indicate that Google is conducting an investigation so that the violation of its policy cannot be confirmed, while TikTok, for its part, argues that it respects and protects the privacy of users.

“We are committed to protecting the privacy and security of the TikTok community. We constantly update our app to keep up with evolving security challenges, and the current version of TikTok does not collect MAC addresses, ”a TikTok spokesperson told Business Insider.

However, this report could destroy all the work that the short video app has done to strengthen its image in the United States. Let’s remember that it launched a whole privacy protection program and at the same time reinforced its transparency policy, coupled with the challenge it launched for other social applications to publicly open their algorithms.

The issue could end up impacting the value for which its sale to a company is negotiated, be it Microsoft or Twitter, since it is certain that if it decreases, they could be more interested.

In this regard, it is worth noting that TitTok has around 80 million active users in the United States, and all brands that benefit from more than $ 300 million spend on the app, according to data published in Statista.