The coronavirus accumulates 13,716 confirmed positives in Spain and 558 deaths, according to official data from the Ministry of Health. An unprecedented health alert in the history of our country that led to the declaration of the “state of alarm” on Saturday March 14 and the confinement of the population in their homes. Given such an anomaly in life habits, television consumption has grown as much as the content of the different channels has changed. Cancellations of entertainment programs that are impossible to carry out normally, new specials on the disease and information services that extend their usual hours. Viewers demand information about the pandemic and the channels are committed to reinforcing this plot, not only through traditional informational spaces.
Antonio García Ferreras, director of laSexta
To put in context, television consumption reached its peak on Sunday March 15 with an average audience of 10.5 million people. Viewers spent almost 7 hours (414 minutes) on average watching television. Average consumption per Spanish was 335 minutes, the highest figure in history according to a report prepared by GECA (Cabinet for Audiovisual Communication Studies).
If we analyze the time spent on the coronavirus on linear television, the generalist chains (La 1, Antena 3, Telecinco, Cuatro and laSexta) they spent a total of 2,077 minutes on Monday, March 16, talking about the disease, more than double that of the past day 9 (1,022), when Spain went on to the scenario of “reinforced containment”. So there were 1,200 confirmed cases and 30 deaths. Dividing the data into strings, laSexta tops coverage with 631 minutes, 268% more than seven days before. Telecinco uses 510 minutes, ahead of the 348 in La 1. Antena 3 dedicates 340 and Cuatro stays at 248, according to the same report.
laSexta, leader in information programs
laSexta leads the news ranking with 253 minutes (for the 86 of Monday 9) attending the covid-19. Of that figure, 160 correspond to specials such as ‘Coronavirus: information on laSexta’, which follows the information on the desktop; and ‘laSexta news: special’, issued after ‘laSexta news 20h‘. As an example, on Tuesday, March 17, ‘laSexta noticias 14h’ by Helena Resano went from her usual 50 minutes to more than hours (121 minutes).
The chain directed by Antonio García Ferreras has reinforced its commitment to information also in the morning, with infinite days of ‘Red hot’. Friday March 13 lasted more than 4 hours (248 minutes); This Wednesday, the program advanced its schedule to 8:45 a.m. to follow Sanchez’s appearance in the Congress of Deputies to the minute. Its broadcast joined the news program, which now runs from 3:00 p.m. to 5:15 p.m., when the turn of ‘Better late’ arrives.
This has led to the temporary cancellation of ‘Zapeando’, as well as that of ‘El intermedio‘before prime time. But rest assured, Greater Wyoming has confirmed that the satirical space will soon return from home. In addition, the premiere of ‘Palo y astilla’, the new Mamen Mendizábal program scheduled for Wednesday, was postponed.
Telecinco and the radical change of ‘Sálvame’
For his part, Telecinco spends more time than any other channel on non-news programs, adding 416 minutes (per 100 of March 9) in spaces such as ‘The Ana Rosa program’, Ya es mediodía and ‘Sálvame’. The program presented by Carlota Corredera surprised by substantially varying its content in the last week, leaving the heart aside to focus on today. On Monday the 9th the coronavirus was not even mentioned, but the interest grew as more cases were announced and the first measures of the Government. Of the 64 minutes on Tuesday 10, the time spent was growing to a peak of 145 minutes on Thursday 12, when part of Pedro Sánchez’s appearance was broadcast live.
Carlota Corredera, presenter of ‘Sálvame’
Without a public as a precaution and with the team working under minimums, Ana Rosa Quintana has also turned to cover the crisis in the morning. On day 9 they barely spent 80 minutes, which contrasts with the more than 3 hours (213 min) on Monday, March 16, which means practically the entire magazine. The dedication of ‘Ya es mediodía’ grows from 20 to 57 minutes in a week.
1 fulfills as a public service
During this week of health crisis, the information offer of Spanish Television has also been enhanced. Giving an example of public service, La 1 has temporarily suspended the interviews of ‘The TVE breakfasts’ to extend the duration of the ‘Morning News’ until 9:00 a.m. In addition, both ‘Corazón’ and ‘Starting today’ have been canceled until further notice. ‘The morning ‘has expanded its hours and adapted its content: in the space of a week it has gone from 87 to 155 minutes reporting on the pandemic. To this we must add three daily bulletins: one at 1:55 p.m. and another two in the afternoon: at 6:05 p.m. and 7:00 p.m.
Ana Blanco, from Monday to Friday in ‘Telediario 1’
If you look at the news, the public channel has gone from 51 to 155 minutes, counting the specials. Last Thursday, March 12, the ‘Newscast 1’ presented by Ana Blanco closed its broadcast at 5:00 p.m. after broadcasting live and analyzing Pedro Sánchez’s press conference for two hours.
In the afternoon the daily series’ Central Market ‘,’ Serve and protect ‘and’ Acacias 38 ‘and the’ The Hunter ‘contest are held, but’Spain direct ‘sets aside its reports at street level to focus on the continuity information, going from 27 to 38 minutes (in its entirety) attending to the coronavirus. It is worth noting the cancellation of ‘OT 2020’ in prime time on Sunday. The talent promises to return when the appropriate security conditions exist.
Antena 3, from ‘El hormiguero’ to the specials of Vicente Vallés
The most significant change in Antena 3 has been the cancellation of one of its star programs: ‘El hormiguero’ said goodbye on Thursday 12, but Pablo Motos has already announced that they are working on a “homemade” version of the format titled “Stay on House’. For the time being, the ants have been replaced by a special program presented by Vicente Vallés. ‘Special Coronavirus ‘is broadcast from Monday to Thursday at 22:00 hours all this week after’ Antena 3 news 2‘to analyze the global epidemic and its repercussion in Spain. Adding regular specials and informative, Atresmedia chain dedicates 127 minutes a day, double the 64 from the previous Monday.
As for the non-informative programs, and after the temporary cancellation of ‘The roulette wheel of luck’, ‘Public mirror’ occupies the entire morning between the ‘Morning News’ and ‘Antena 3 news 1’. Susanna Griso’s magazine almost doubles the number of minutes spent on the virus compared to the period before the crisis: 118 on Monday the 9th against 213 on the 16th. In the last week, the average number of minutes talking about the epidemic stands at 217 minutes.
‘Everything is a lie’ quadruples its monitoring
A separate case is that of Cuatro, orphan of its own information services since January 2019. In this way, the second Mediaset chain reduces its time dedicated to the coronavirus to its two afternoon programs: ‘Everything is a lie’ quadruples its follow-up compared to Monday previous: 2 hours, the entire program, compared to 30 minutes seven days earlier. while ‘Four a day ‘, broadcast from 5:35 p.m. to 8:00 p.m., increases from 88 to 128 minutes. In total, Cuatro resorts to the coronavirus twice as much as before the crisis (248 versus 118).