An element that we cannot lose sight of in the streaming market with brands like Spotify leading the way and is the one that has to do with innovation in the content that is published.
There is a huge opportunity that Spotify has found in streaming and it is to bet on the manufacture of increasingly updated content.
Taking advantage of trends and virality play in favor of the production of streaming music content.
Spotify has a long list of salaries it offers to its employees in the United States and in the marketing area, these range from $ 92,000 to $ 190,000, according to information published by Business Insider.
Within this enormous company, the main positions related to the marketing area were those of social networks, with a salary of 94 thousand dollars; The Product Marketing Manager position has an income of $ 127,000, while the Global Agency Lead has a salary of up to $ 157,000.
The streaming market
Streaming is one of the content proposals most demanded by audiences and this is due to the capacity that music has found in this format.
An element that we cannot lose sight of is how brands have become increasingly interested in interacting with the consumer through this platform, hence the success of the famous podcasts, which have become a concept of content that does not have waste, we also have the music that is generated to be able to create brand experiences before audiences.
Music, unique ability to communicate
Music has become for decades the great ally of brands and many of them have bet all their branding on this content, as a measure to be able to communicate in more creative ways with consumers.
In these circumstances, the main element that is patented today is the one that has to do with the way in which brands have been able to innovate with the consumer, even generating their own soundtracks.
This is very common on platforms such as YouTube, where sountracks are published with the music that is common to listen to in the physical points of sale of stores such as Zara or H&M.