Young people between the ages of 25 and 34 are the majority of online shoppers.
In the CDMX and its metropolitan area almost half of e-commerce occurs in Mexico.
People of high and medium-high socioeconomic status are the main consumers online.
E-commerce in Mexico continues to grow and young people between the ages of 25 and 34 are a fundamental part of this type of commerce. Online men’s and women’s purchases are different.
For example, during 2019 the majority of online purchases were made in food, fashion and electronics delivery.
Young people aged 25-34 are the largest online shoppers, followed by the 35-44 age group.
Of these shoppers, the majority belong to the upper and upper middle social class, but there is a trend towards the lower middle class due to the payment opportunities in convenience stores such as Oxxo.
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Almost 50% of e-commerce sales come from the center of the country, mainly from CDMX and the State of Mexico. Followed by Nuevo León, Jalisco, Querétaro, Veracruz and Puebla.
Online sales occur practically throughout the year, but both women and men shop online during the Good End in November or take advantage of the Hot Sale at the end of May.
According to INEGI figures, electronic commerce in Mexico represents 4% of the country’s GDP, a figure comparable to that of the mining industry.
While the Mexican Association for Online Sales (AMVO) points out that our country ranks second in electricity trade in all of Latin America, only after Brazil.
Men look to e-commerce for clothing, food delivery, electronics, household appliances and video games.
77% of men who shop online also pay for a movie or music streaming service.
According to the AMVO, 4 out of 10 people made their purchases online once a week and this trend increases more and more in the consumption habits of Mexicans.
The preference for online shopping for men is due to the fact that the experience is much simpler, because with just a few clicks they can ask for their items to arrive at home and otherwise they should go to the stores without the security of finding what they are looking for .