After more than four months of being closed, theaters in Mexico City reopened their doors this Wednesday.
With rigorous security protocols and a series of measures that both employees and assistants must abide by from now on, a business that moves millions of pesos in the Mexican market was reactivated.
Between figures and recovery
According to data from the National Chamber of the Cinematographic Industry in its final report for 2019, Mexico ranked it as the fourth market with the highest number of tickets sold by reaching 352 million tickets a year, which allowed it to be placed in the ninth position with the highest box office by reaching 996 million dollars.
If we talk about attendance, we have that Mexico is within the tenth position among the markets with the highest attendance at cinemas, reporting a total of 2.8 tickets sold per inhabitant per year.
With the forced and prolonged closure of its rooms, the sector stopped earning significant income that is currently seeking to be recovered in the midst of an environment that imposes many limitations.
When it comes to box office ticket sales alone, the industry’s major players have stopped selling close to 6 thousand 500 million pesoss, according to Canacine estimates.
At this point it is vital to indicate that the greatest loss for movie theaters in the country will not be linked to the cinema per cent or, in its majority, to the sale of tickets to theaters.
By 2017, El Financiero indicated that candy store sales at Cinépolis and Cinemex generated more than ticket sales. This income could represent up to 60 percent of the total for these chains.
The images of the reopening
Recovering what was lost as soon as possible is vital to stop the closure of complexes that is already a reality in the market.
However, it must not be forgotten that this reopening process takes place in a context in which the security measures themselves, by definition, will limit the income of movie theaters in more than one sense.
It is enough to mention some of the new rules that cinemas and visitors must follow:
Capacity at 30 percent.
The ventilation system must be used with a minimum of 40 percent free air to the outside. Recirculation of air inside is prohibited. The system and filters should be constantly disinfected and cleaned.
You should avoid going in large groups and respect the healthy distance both indoors and outdoors.
Signaling of seats that cannot be occupied due to the healthy distance.
Promote purchasing through electronic means
The consumption of food is prohibited inside the cinema and during the projection of the film
The bulk sale of sweets and foods that are exposed is suspended
Dispensers for sauces and other condiments are also eliminated
Even with these measures, the cinemas yesterday received their first customers after several months without operations and the images of how the new normal is lived in theaters were a constant on social networks:
🎬 We went back to the cinemas … we told them what the interior of the cinemas looks like, with seats blocked so that only 30% of the seats are used 🍿 Yes there is popcorn and food 🍦 Look, @SofiaEnTuRadio, what we just talked about in @ 889News pic .twitter.com / 45VzVaa5by
– Lalo González (@LaloGonzalezM) August 12, 2020
The 941 #cinemas of the #CDMX reopened their doors after five months of confinement. These are some of the tapes that will be exhibited: « @AmoresModernos », « @FugadePretoria », « @Escuelademiedo », « @Escuelaparaseductores », « @BabaYaga » and « @Retratodeunamujerenllamas ». pic.twitter.com/cc060uDPQf
– Guardianes MX (@mx_guardianes) August 13, 2020
# Find out CDMX reopens cinemas under strict sanitary measures for # COVID19
Learn more 👉 https://t.co/nESJjBs4Ws @SSalud_mx @HLGatell @Cinepolis @Cinemex #Cine #NuevaNormalidad #CDMX @GobCDMX @Claudiashein pic.twitter.com/t4R5b4RXHk
– Counterpart (@contrapartemx) August 13, 2020
Ricardo is a lover of cinema and returned on the first day of reopening of the cinemas in CDMX
“The cinema is a window towards a certain normality. If this is a virus with which we are going to live, we must respect the rules and make the economy circulate ”pic.twitter.com/OkVM2r9ZRG
– The Broken Chair (@lasillarota) August 13, 2020
We missed movie theaters. Thanks to the @CinetecaMexico team for preparing this return with love and discipline of the @SSalud_mx protocols. We enjoyed the 1st function of the extraordinary film “A woman on fire”. Your Cineteca is a safe place. #VolverAVerte pic.twitter.com/yqgIrqY6dw
– Alejandra Frausto (@alefrausto) August 12, 2020
SUBSCRIBE TO PREMIUM CONTENT FOR JUST $ 299