After more than four months of being closed, theaters in Mexico City reopened their doors this Wednesday.

With rigorous security protocols and a series of measures that both employees and assistants must abide by from now on, a business that moves millions of pesos in the Mexican market was reactivated.

Between figures and recovery

According to data from the National Chamber of the Cinematographic Industry in its final report for 2019, Mexico ranked it as the fourth market with the highest number of tickets sold by reaching 352 million tickets a year, which allowed it to be placed in the ninth position with the highest box office by reaching 996 million dollars.

If we talk about attendance, we have that Mexico is within the tenth position among the markets with the highest attendance at cinemas, reporting a total of 2.8 tickets sold per inhabitant per year.

With the forced and prolonged closure of its rooms, the sector stopped earning significant income that is currently seeking to be recovered in the midst of an environment that imposes many limitations.

When it comes to box office ticket sales alone, the industry’s major players have stopped selling close to 6 thousand 500 million pesoss, according to Canacine estimates.

At this point it is vital to indicate that the greatest loss for movie theaters in the country will not be linked to the cinema per cent or, in its majority, to the sale of tickets to theaters.

By 2017, El Financiero indicated that candy store sales at Cinépolis and Cinemex generated more than ticket sales. This income could represent up to 60 percent of the total for these chains.

The images of the reopening

Recovering what was lost as soon as possible is vital to stop the closure of complexes that is already a reality in the market.

However, it must not be forgotten that this reopening process takes place in a context in which the security measures themselves, by definition, will limit the income of movie theaters in more than one sense.

It is enough to mention some of the new rules that cinemas and visitors must follow:

Capacity at 30 percent.
The ventilation system must be used with a minimum of 40 percent free air to the outside. Recirculation of air inside is prohibited. The system and filters should be constantly disinfected and cleaned.
You should avoid going in large groups and respect the healthy distance both indoors and outdoors.
Signaling of seats that cannot be occupied due to the healthy distance.
Promote purchasing through electronic means
The consumption of food is prohibited inside the cinema and during the projection of the film
The bulk sale of sweets and foods that are exposed is suspended
Dispensers for sauces and other condiments are also eliminated

Even with these measures, the cinemas yesterday received their first customers after several months without operations and the images of how the new normal is lived in theaters were a constant on social networks: