2020 has been a challenge for the world, due to the health emergency due to the coronavirus, life and social dynamics have undergone significant changes, this includes the most important dates and celebrations in each country, such as in Mexico and a ‘Cry ‘of Independence completely different.

We are talking about one of the most important festivities for Mexicans, and, this year, which marks the 210th anniversary of the beginning of the struggle for independence, was marked by the so-called ‘new normal’ and COVID-19.

A different celebration

In this way, in the traditional ceremony carried out by all the country’s presidents every night on September 15, Andrés Manuel López Obrador gave his second cry for independence.

Considered by many, as an event that will mark history due to the conditions imposed by the coronavirus, the head of the Executive left at around 11 p.m. to the central National Palace and, in front of a completely empty square in the capital’s Zócalo, gave the « shout. »

« Mexican, Mexican
Live the independence
Long live Miguel Hidalgo and Costilla
Long live José María Morelos and Pavón
Long live Josefa Ortiz de Domínguez
Long live Ignacio Allende
Long live Leona Vicario
Long live the heroic people of Mexico
Long live the indigenous communities
Long live the cultural greatness of Mexico
Long live freedom
Long live justice
Long live democracy
Long live equality
Long live our sovereignty
Long live the universal brotherhood
Long live love of neighbor
Long live hope in the future
Long live Mexico, long live Mexico, long live Mexico ”, the president shouted.

After his act led by López Obrador and his wife, the writer Beatriz Gutiérrez, the attention of the streaming transmission and, as for several years it had hosts of the main public and private television media in the country, the attention focused on the figure of the head of the Executive branch waving the Mexican flag and in shots of the Zócalo plate to display the flag and the lighting of what the federal government called the « Flame of Hope ».

A cry that was also different for the consumer

As we mentioned at the beginning of the note, September 15 is one of the most important days for Mexicans because, although Independence day is the 16, the previous night is in which the political act of celebration takes place both presidential level, as in each state and municipality.

In that sense, it is very important for the population to celebrate the date, however, this year the coronavirus had a significant impact. In this regard, nine out of 10 people in the country say they are happy to call themselves Mexican, but seven out of 10 Mexicans will change the way they celebrate Independence Day, according to the latest study, Mexicaneidad en times de COVID-19 de Kantar.

In detail, the report states that 53 percent will celebrate with their family, 38 percent with their partner, 35 percent with their children and only 7 percent with some friends.

In addition to this, the National Alliance of Small Merchants (Anpec) recently said that derived from the context described, households would spend a minimum average of 4 thousand 68 pesos, which is equivalent to a higher expenditure of between 12 and 15 percent, with respect to last year.