It is no secret to anyone that one of the most important assets for any brand are its employees. But what happens when employees scam the company they work for? This is what happened with Burger King.
In principle, it is fair to recognize that the value of employees is not only reflected in the daily tasks that they are able to fulfill.
The power they have in building the image and reputation of the brand is vital. The employees of the company itself can be great spokespersons for the brand, which in addition to being great advocates imply better results for advertising and marketing strategies based on recommendation and influence.
In this regard, figures from The Hinge Research Institute, reveal that 79 percent of the companies that opt for this practice assure that the visibility of their brands increases considerably, a situation that is repeated in 65 percent of the cases when they take into account the increase in web traffic, brand recall and engagement towards it.
Likewise, it is expected that when formal programs of this nature are established, 65 percent of employees consider that their actions help attract and generate new business, while 44 percent of advocates affirm that their contribution is capable of generate new avenues of income for the company in which they work.
In this sense, the bulk of companies have begun to generate strategies and programs that provide their employees with added values in terms of remuneration that go beyond their salary. However, it is also true that many employees find in these strategies to improve the relationship an opportunity to scam their employers.
This happened with Burger King, a firm that was deceived by an employee who stole about $ 30,000 from the company.
The report comes from Fox News, a medium that has reported that in one year, the now former Burger King employee managed to steal $ 30,000.
The events involve the employee identified as Daniel Henry Andrews, of Pelham, Alabama, who this week was arrested for theft, identity theft and computer tampering.
The employee was accused of manipulating a control program to increase his working hours, while creating profiles of false employees from whom he also received their salary and overtime worked.
In this way, over the course of a year, Andrews used this manipulation in the system to scam Burger King, which is why he was now arrested and taken into police custody in the Shelby County Jail earlier this week, although He is free because he paid a bail of 50 thousand dollars.
Although it is true that $ 30,000 could be little when compared to the business volume generated by Burger King, the reality is that they are losses for the firm’s business.
In this sense, the lesson is clear. Having a good win-win relationship with the employees of any company demands not only providing higher guarantees and remuneration methods.
It is essential to maintain a constant evolution of performance and processes to prevent people with bad intentions from staying in the ranks of the company and leading the business to lose more than what they as employees can contribute.