05/27/2020 – 14:41

The Austrian cut glass company Swarovski has appointed Giovanna Battaglia Engelbert as the firm’s global creative director. Until this appointment, the young woman had been part of the company’s design department for four years.

Swarovski’s first global director

For the first time in 125 years of history, the brand sets the figure for global leadership and has trusted a woman. “Our 125 years of history testify to our company’s power to transform and reinvent itself, I am delighted to welcome a brilliant creative mind and strong leader like Giovanna. With her remarkable industry experience and compelling perspective, she will explore new borders and will become a vital part of writing the next chapter in our history, “explains Robert Buchbauer, CEO of Swarovski, in a statement.

“For decades, Swarovski has illuminated the world of fashion, design, entertainment, in general, the entire creative industry,” Giovanna Battaglia Engelbert said in the same statement released by the firm’s social profile on Facebook. “I am excited to guide the creative vision of a cultural power like Swarovski.”

Extensive experience in the fashion industry

Born and raised in Milan in 1979, Giovanna began her fashion career at the age of 17 while studying at art school. She became the fashion editor for L’Uomo Vogue with then-editor-in-chief Anna Dello Russo. In addition, he has collaborated in international Conde Nast publications such as Vogue Paris, Vogue Germany and Vogue China. Giovanna also directed Vogue Gioiello and Vogue Pelle with Franca Sozzani between 2009-2011. In 2012 she became a senior fashion editor at Vogue Japan and a contributing editor at W Magazine, for whom she also had a monthly Gio’s Journal column (2011-2017). In addition to this career specializing in fashion publishing, she was the creative director of the Queen of the Night show, held at the renovated Diamond Horseshoe nightclub at the Paramount Hotel.

In addition, she has worked as a consultant and creative in other giants in the sector such as Carolina Herrera, Dolce & Gabbana, Michael Kors, Christian Dior, Max Mara, Tory Burch, Bottega Veneta, Moncler and Lacoste.

His arrival at Swarovski

Since 2016, Giovanna has been part of the Swarovski team as head of design for the b2b division. Furthermore, during this time, Giovanna published the book Book of Dreams, to fully show the creative potential of Swarovski crystals as an inspirational tool for professionals. “I envisioned a coffee table magazine that would transport readers to a dream world of crystals, inspiring and bringing creativity to multiple dimensions. I wanted to use glass elements in an unexpected way, so I worked with Cabana Magazine. Their language of refined opulence turned the book into a dreamy visual experience, “Giovanna said of the book.

A very personal style

Giovanna has been recognized internationally for her rare ability to combine sophistication and fun, which led her to lead the riskiest bets in streetstyle. The truth is, his creative vision has deep roots in knowledge and love of historical and modern art, music, dance and cinema.

He captured this particular imaginary in November 2017 when he released Gio_graphy: Fun in Wild World of Fashion, an autobiographical guide that takes an elegant journey through fashion, travel and glamorous life. An itinerary, moreover, that he writes with humor and irony. For the book’s launch, Giovanna designed unique storefronts for the iconic Bergdorf Goodman store on Fifth Avenue, along with a collection of exclusive shirts and a curated pop-up store that also arranged for the signing of her book.

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