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In the face of great confusion, WhatsApp postpones its privacy policy

(Bloomberg) – WhatsApp has postponed the introduction of a new privacy policy that it announced earlier this month. Confusion and negative user reactions forced the messaging service to better explain what data it collects and how it shares that information with its parent company, Facebook Inc. “We have heard from a lot of people that there is confusion surrounding our recent update.” the company wrote in a blog post Friday. “There has been a lot of misinformation causing concern and we want to help everyone understand our principles and facts.” WhatsApp had asked users to agree to the new policy before February 8, but has postponed the deadline to May 15 while explaining the changes.WhatsApp is end-to-end encrypted, which means that only the sender and recipient of a message can read it, and such messages are not stored on Facebook’s servers. But WhatsApp is also making a big push for business messaging. The updated privacy policy was intended to alert users that some companies would soon use Facebook-owned servers to store messages with consumers. Facebook has indicated that it will not access those messages for any type of ad targeting, but the language of the updated terms worries many users who fear that Facebook may suddenly see their private messages. WhatsApp denied this understanding, saying that all messages Private between friends and family will remain end-to-end encrypted. “While not everyone makes purchases via WhatsApp today, we believe that more people will choose to do so in the future and it is important that people are aware of these services,” the company wrote. “This update does not expand our ability to share data with Facebook.” The miscommunication highlights a new challenge for Facebook: convincing users that the company takes their privacy seriously. Much of the language in the new updated policy is similar to the rules implemented in 2016, but Facebook has faced multiple privacy issues since then. One of Facebook CEO Mark Zuckerberg’s future priorities is private messaging, but this has meant that WhatsApp is even more under Facebook’s control, both at an operational level and from a brand and marketing perspective. Communication about the new WhatsApp policies has helped drive the growth of users of competing applications, such as Signal and Telegram.Original Note: WhatsApp Delays Updated Privacy Policy After Confusing UsersFor more articles like this, please visit us at bloomberg.com now to stay ahead with the most trusted business news source. © 2021 Bloomberg LP