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The game localization process is complicated. This is because in most cases it is not enough to do a direct translation and it is necessary to adapt things for different audiences and thus guarantee that they are successful or that they do not offend the public from other regions. As you can imagine, in the localization process several ideas are discarded. For example, when working to bring Pokémon to the United States, there were those who wanted to transform Pikachu into a tiger with breasts.

Recently, Did You Know Gaming posted a focused video with trivia about the popularity of Pokémon. For him they recovered and translated an old interview with Tsunekazu Ishihara, general director of The Pokémon Company, where he talks about the Pokémon phenomenon in the United States.

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In the talk, Ishihara related that the localization process was not easy. The above since they doubted that Pokémon was going to be successful outside Japan because they were games with more text than the children’s audience wants. Furthermore, they believed that the design of the creatures was « too cute ».

“At the time, it was believed that the boys of America would never play games with a lot of text, so we thought that Pokémon only had a 10% chance of succeeding outside of Japan (…) The first time we showed some of the Pokémon in the United States, Together they told us they were too cute. « 

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However, the worst of the situation did not stop there. What happens is that they asked him to modify the design of the Pokémon to attract western audiences. One of the proposals was to make Pikachu stop being a tender rodent and transform him into what Ishihara described as « a tiger with big breasts ».

“Staff in America came up with ideas for replacements, but we couldn’t believe what they were proposing. They had turned Pikachu into something like a tiger with big breasts. He looked like a character from the musical Cats. When I asked them ‘how is this supposed to be Pikachu?’ They said, ‘look, there is his tail, right there’… .In truth, those were the things they were proposing. ”

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In the end everything went well and Pikachu came with his original design to America and Pokémon turned out to be a huge success. Can you imagine that it would not have been so? Do you think Pokémon would have been successful in our region? Tell us in the comments.

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