Google has returned to celebrate his developer conference after the cancellation of 2020 due to the pandemic, an event that has had software as the protagonist and Artificial Intelligence as the central axis of the novelties presented, which affect applications such as Google maps, Google Lens or to its search engine, which the company wants to turn into an even more useful tool capable of answering complex questions.
“We have been improving our understanding of the world for more than two decades”
“We have been developing not only a better understanding of the information contained on the Internet for more than two decades, but also a better understanding of the world, because when the information is understood it is more useful,” the company states in its corporate blog, in which exposes the main developments that it has presented during the so-called Google I / O 2021, inaugurated by Sundar pichai, CEO of the technology company, and who has delivered a speech in which he has made an X-ray of 2020.
“Places like Brazil and my home country, India, are going through the most difficult times of the pandemic so far. Our thoughts are with all those who have been affected by the pandemic and we hope that better days will come, “he said. the top leader of GoogleAt the same time, he recalled the company’s purpose of “creating a more useful world for everyone and this happens by helping people in important moments, providing them with tools to increase their knowledge, success, health and happiness.” Then, Pichai commented on some of the news presented at the developer conference and that we present to you below.
The Google search engine will be able to plan a family route
The function that the company has placed the most emphasis on is introducing technology to Google Unified Multitasking Model (MUM), whose application the company exemplifies with the following question. “I have climbed Mount Adams and next fall I want to climb Mount Fuji, do I need any other preparation?” This question would be difficult to answer even in an interpersonal context, more if possible for a search engine, but according to Google, with MUM you will be able to understand the task and generate a response that will contain exact data and references about the user’s approach.
“With MUM we can ask Google to find a route with beautiful views”
“With MUM one day you can plan a road trip by asking Google to” find a route with nice views from the mountains. ” This is an example of how we are moving towards more natural and intuitive ways of interacting with the search engine ”, Sundar Pichai has indicated regarding this algorithm, which is intended to be up to 1,000 times more effective than current.
Google’s goal with this new technology is to simplify the search processes. “Currently tasks such as planning what to do in a family outing often require up to eight different searches, with MUM we will be able to understand and respond more easily”, argues the technology company, which attributes to MUM the ability to understand 75 languages and many requests at once, “allowing you to develop a more complete understanding of information and knowledge compared to previous models.” In addition, MUM, which has already been tested within the company, has a multimodal conception, so it includes information both through texts and images and in the future it may include other modalities such as videos and audios.
“About this result”, a tool against misinformation
Also related to the search for information is the novelty that Google will introduce under the name “About this result”, with which the user will have data about the web such as its description, when it was indexed for the first time or if the connection to that page is secure. With this function, Google wants to combat misinformation, a problem that technology considers has grown in recent times due to the pandemic or the political elections, “When people have turned to Google for secure data.”
The “About this result” function will be available from this month to everyone the results in english and will soon be available in other languages. Similarly, Google will enter other data such as the description provided by the website itself, comments from other sources about it or related articles that the user can consult.
Sound translations through Google Lens
The Google developers conference also presented news for Google Lens, the company’s mobile application for image recognition using visual analysis. Through it, the user can search for what he is seeing and do it directly from his camera, his photos or even from the search bar. According to the company, they are currently held every month over 3 billion searches with Lens and one of the areas in which it is being used the most is in education.
Hence, the functions presented are aimed at improving the experience of the students, who may have homework in a language with which they are not familiar. Google has worked on a translation filter that makes it easy to copy, listen to, or search for translated texts.
In this point, Sundai pichar, CEO of Google, recalled how the tool Google Classroom has enabled 150 million students and teachers to continue learning and teaching during the pandemic. In addition, he has commented on the research carried out by the company in relation to language LaMDA, with which it intends to establish a more fluid dialogue with users.
“Let’s imagine that a student wants to discover more about space. Specifically, about Pluto, but who later wants to know how to make a paper airplane. Through LaMDA the conversation could go from one topic to another without any problem ”, Pichar pointed out about a language that he is still testing with text.
Simone Biles in the living room with augmented reality
For some time now, the technology giant has allowed the use of augmented reality to place some 3D digital objects in any scene simply by using the camera of the mobile. In a few seconds the user can put all kinds of animals in any room. Now Google introduces the possibility of doing the same but with athletes: “We will be able to see the characteristic movements of some of our favorite athletes such as the famous Simone Biles routine on the balance beam.” The novelty comes precisely in a year in which, except for last minute news, the Tokyo Olympics that in principle were going to be disputed in 2020.
Heading into Google I / O like. #GoogleIO begins May 18, 10am Pacific at https://t.co/wBH2qvmwmY. Tune in for the latest news and product demos, with a special guest appearance from @Simone_Biles. pic.twitter.com/T1pra2W7Of
– Google (@Google) May 14, 2021
In this field, as Sundai Pichar has recalled, Google has been working on the Starline Project, thought as a solution of high resolution cameras and sensors that are capable of capturing the shape and appearance of a human being from different perspectives to generate a 3D model in real time. “We have spent thousands of hours testing it in our own offices and the results are promising. We hope to be able to share more information in the coming months ”, advanced the top leader of the technology company.
Use Google Maps to know if a street is very busy
Precisely, augmented reality and artificial intelligence are the engine of the novelties that will be implemented in Google maps, which will introduce up to 100 improvements including route improvements to reduce the chances of hard braking when driving thanks to machine learning and navigation data.
Google Maps will offer different suggestions depending on the time of day
Likewise, the application will offer personalized results depending on the time of day or if we are traveling. So, for example, if we have just woken up and are looking for a place to eat, coffee shops will appear first on the list. Likewise, improvements in Live View and the greater detail of the street plans will allow to know and explore in depth an area as quickly as possible and with data that have been as useful in the pandemic as they are the level of occupation of certain streets. In recent months, many users have valued the option of being able to see what level of occupancy there was in public transport or in certain establishments to better decide their trips and purchases.
Buy “exactly what you are looking for”
And in relation to online commerce is the latest novelty presented by Google, a Shopping Chart improved by Artificial Intelligence that will help the user to find “exactly what they are looking for, taking advantage of our deep knowledge about products, sellers, brands, reviews, information. of products and stock data ”.
This novelty in the purchasing processes comes as a result of a reflection of technology, which understands the shopping as a process that is not always linear. “Now, when the user takes a screenshot, Google Photos will invite them to search for that photo with Lens to be able to buy that item immediately if they wish,” says the company. Also, in Chrome, the consumer will be able to do a more exhaustive follow-up of the carts so that it is easier to resume the purchases that they left without completing.
More merchants on Google = more choices for shoppers. Now any one of Shopify’s more than 1.7 million merchants can more easily feature their products across Google, including Search, Images, Maps and YouTube, in just a few clicks. pic.twitter.com/LbruJTxg8C
– Google (@Google) May 18, 2021
Google aspires to use 100% renewable energy
After the feedback on the products and functions, Sundai pichar has dealt with the question of sustainability, transversal to all sectors, claiming the role of Google as “the first large company to become carbon neutral in 2007”. The executive valued Google’s ability to use 100% renewable energy in 2017 and is on its roadmap to operate alone with non-polluting source energy by 2030.
“Large investments are needed for this consumer model and that is why we are building our new campus with the highest sustainability standards. When completed, it will have a “solar skin” that will allow buildings to heat in winter and cool in summer. It has been incredible to see it come to life ”, declared Pichar, who concluded his speech with a plea to“ inspiration ”, the value that in his opinion has moved all Google performances in the last year, “where we’ve seen people use technology to stay healthy and safe, but also to learn and grow or to connect and help each other through really tough times.”