The success of a company or a brand is supported by various factors but, one that is pointed out by specialists as crucial, is being innovative, because without this quality it is difficult to differentiate yourself in the market and be a spearhead.
In this regard, it is worth noting that according to research signed by Simon-Kucher & Partners, 75 percent of companies ensure that product innovation is the best measure to counter the effects of price pressure.
Without a doubt, this is something that applies in marketing, since Gartner data reveals that 83 percent of the budget that a brand allocates for marketing is used in the innovation of the product or service it offers.
The Top 20 of innovative firms
An element that becomes relevant in every way, one of the most important is to position itself as an attractive company for the best talents; How many times have we not heard cases like a designer or engineer from a company like Apple or Google have founded their own companies?
Well, in this regard, Fast Company created a ranking called Best Workplaces for Innovators, whose objective is to recognize companies that have created organizational cultures that allow and stimulate their employees (at all levels, not just top executives) to innovate.
To make its report, 865 companies of all sizes were considered, from startups to large holding companies that are listed on the stock exchange, who responded to four factors to be evaluated related to investment in innovation and programs and processes for the entire company.
Thus, collaboration with researchers from Accenture and a jury panel made up of representatives from institutions such as Oxford Foundry, Mack Institute for Innovation Management and Harvard Business School, to name a few, were used to make the qualification.
Although, due to its reputation and projection in the global market, it could be thought that Apple, Google or Amazon would lead the ranking, the result shows something different, since it was the American Lebanese Syrian Associated Charities (ALSAC) for its social work in favor of raising funds to fund St. Jude Children’s Research Hospital, helping to increase the survival rate of childhood cancer patients from 20 percent to percent.
Here is the list of the 20 best most innovative workplaces:
Image: Best Workplaces for Innovators from Fast Company
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