The Wall Street Journal has been one of several publications that are part of Apple News +, Apple’s subscription service with which to access paid content from various publications. In its financial results the WSJ has made a very interesting comment on the service: its ability to attract new audiences.
Short-term benefits or long-term expansion
After the departure of The New York Times from Apple News + there was a strange feeling in the future of this service. Apparently the publication did not see Apple News + aligning with its strategy of establishing a direct relationship with paying users. Now the Wall Street Journal is telling a totally different story.
According to Robert Thomson, CEO of WSJ, the partnership with Apple News + “it allows them to focus on a new level of content and brings them a fairly significant new audience “. During the financial results conference Thomson has stated that Apple’s subscription service attracts noticeably younger readers and many women.
Apple News + enables WSJ to focus on new content by attracting new audiences, especially young people
For now Apple News + is not available in Spain, in fact not even the basic news service, Apple News, has reached Spanish territory, but Your performance in the United States may be key to your international expansion. Just as some large newspapers and media have focused on short-term economic benefits within the service, others, such as WSJ, are concentrating on expanding their audience. Something that, with the more than a billion devices that Apple has around the world, is in a position to facilitate.
For now from Spain we have to wait for an expansion of Apple News, which, after the expansion to Canada, during which an editorial team was added for French content, seems somewhat closer. In the field of services, thanks to confidentiality agreements, Apple is often able to launch a service without prior notice. Surprises in September? Hopefully.
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