Currently creating a successful personal brand is not a luxury, much less does it mean only a marketing strategy, but, in such a competitive world, in addition to reflecting who you are as a person, it represents a necessity.
According Jeff Bezos, CEO of Amazon, “personal brand is what they say about you when you are not in the room”; therefore, developing a strong and unique personal brand gives you a competitive advantage.
In addition, it will provide you with multiple benefits such as giving you greater visibility, distinguishing yourself from your competition, building a good reputation, generating trust and expanding your network of contacts, as well as attracting more clients.
To achieve this, here are 5 keys to creating a successful personal brand:
Find your reason: ask yourself why you are doing your project, what is the reason why you are creating your personal brand and what is it that you are really passionate about. This will drive the desire to achieve your goal.
Look for your differentiator: it is important that you do a self-knowledge exercise to identify what your strengths and weaknesses are, and with it, see what makes you different from your competition.
Choose your target audience: determine what the target you want to target will be, the more specific you are, the more effective it will be. This way you will know what is the best strategy to get their attention.
Project a professional image: dress according to the line of business of your company, if you dedicate yourself to something more creative, your clothing can be more relaxed and expressive; Otherwise, go for a more formal outfit.
Make yourself present on social networks: currently if they don’t find you online, you don’t exist. Determine which networks you will use, create valuable content for your followers, interact with them and remember to offer the benefits of your product or service more than its characteristics.
Remember that building your branding or personal brand is an everyday job, so it requires dedication and effort for you to see the fruits. Do not be discouraged if everything is not as you expected, learn from your mistakes and use them to your advantage.