Tennis raises enormous interest around the world and this is reaffirmed by the upward trend of television audiences in each tournament, which has become very palpable in the US Open 2021. There was fear that without Federer, Nadal, Thiem and Serena Williams, there could be fewer viewers, but the numbers of the ESPN in the United States they are emphatic in the opposite sense. So much so that there was an average of 881,000 viewers in prime time, which is 33% more than in 2020, while the global average of the tournament has been 13% higher. The female final between Emma Raducanu and Leylah Fernández scored 37% more than Osaka and Azarenka in 2020, with a total average of 2.44 million viewers, being the most watched final since 2015.
So much so that there were more spectators watching Raducanu win than witnessing the duel between Daniil Medvedev and Novak Djokovic for the title. The average of the men’s final was 2.05 million viewers, which represents a growth of 37% compared to 2020. However, the greatest increases in television audience occurred in the men’s semifinals, where the new schedule seemed promote greater media attention since the growth was 46% compared to last year.
Obviously NFL competition is a MAJOR factor here as it always on that Sunday but an interesting TV data point nevertheless:
US Open women’s final: 2,442 million viewers on ESPN.
US Open men’s final: 2,051 million viewers on ESPN.
– Richard Deitsch (@richarddeitsch) September 14, 2021