During the first hours of this Thursday, Alex Montiel, better known as The Golden Scorpion, accused the Iztacalco mayor of Mexico City from his social networks of having “stolen” a logo that he has used on one of his Youtube channels.

The renowned influencer told those in charge of the social communication department of the mentioned town to use this emblem without prior authorization.

The facts

In an effort to reactivate the economy of the aforementioned mayoralty, the authorities of said demarcation announced the installation of a drive-in cinema at the Magdalena Mixhuca sports center.

To publicize this activity, the mayor’s office published an image in which he alludes to the details of the event and mentions a series of shops available in which those attending the function will be able to buy food only before or after the event.

What is striking is the logo used to promote this event and the aforementioned businesses, which shows a “combo” of popcorn and soft drinks with an aesthetic very similar to that used by Montiel on his YouTube channel “This is COMBO”, which has been available since March 2014.

The complaint

Given the graphic similarity of emblems changes, who gives life to the Golden Scorpio person, I do not hesitate to express his annoyance from social networks, where he accused the mayor’s government of not having the necessary resources to make a logo.

The actions to the complaint were immediate, with what hundreds of followers of the influencer issued their judgment before the apparent plagiarism.

After the complaint was made, the mayor’s office eliminated the tweet that contained the image and logo immersed in the controversy, without issuing a position to the claim of the Golden Scorpio.

Plagiarism or inspiration?

Although the case may seem banal, the reality is that it puts in the spotlight a phenomenon that is constant and that goes beyond the use of colors and similar shapes.

The value of a logo in the business of a brand (whatever it is) is incalculable. It is one of the aspects with the greatest influence.

Hubspot indicates that 37 percent of marketers approve the visual implement as a way to improve their business, since, according to various studies, 80 percent of what we process in the first visualization is the information transmitted through the image and color.

In this way, the logo of any brand is one of the main business assets. What remains to be seen is whether we are actually dealing with a copy or the logos in question are within a reference situation in terms of design.

Within this task, it is common to hear that one or the other design takes an existing work or graphic as a reference. The inspiration to create new things, in most cases, comes from something that already exists and that, in general, has set a trend.

However, the line between inspiration and plagiarism is very thin, and the answer to define when it is plagiarism and when it is not, is only in the laws as well as in the practice of its authors for protecting their visual assets.