Ephemeral content has ended up reaching almost every corner of the Internet. They started on Snapchat and their use has been imposed little by little, bringing the ‘stories’ format to a multitude of apps and services. They are on Instagram, on Facebook, on Telegram, on WhatsApp and, yes, they have also come from Twitter.
The brand has put them a fairly easy to remember name, Fleets, and it is about content that disappears within 24 hours of its publication. As in the case of other apps, we are not talking about normal tweets but about publications designed to take advantage of the vertical screen of the mobile phone with effects, gifs and other available options.
Full screen tweets with effects
As we mentioned in the introduction, with Fleets the way we share content on the network is changed. We no longer have only texts sewn to videos, animations or photographs with links attached or not. Now photos are shared full screen and we have accessories to add to the resulting collage which will be our Fleet.
Fleets will automatically disappear 24 hours after they have been created and shared and will be located in a locatable part within the application, so that they do not disappear like the rest of the content on our timeline. Twitter in fact imitates the interface format of other popular apps and place the fleets on top, so we’ll see them as soon as we open the app, above the river of normal tweets.
In addition to the Fleets, the conversations arrive in audio only
The Fleets will not only be there to be consumed but we can also interact with them. The responses to them will be sent to users as direct messages, something that will also happen with the reactions to them because yes, we will have emojis to send quick reactions. Also, logically, Twitter will make it easy for your tweets to be shared directly as a Fleet, in the style of the publications of other similar networks.
But let the Fleets not be the ones who monopolize the news from Twitter in their ad. Voice messaging also arrives and it is that we will be able to create groups with which we can communicate only through voice messages and in turns, as if it were a call. We will see how they work. The Fleets will arrive ‘in the next few days’ on both iOS and Android, so it will be a matter of time before they are available
Tweets that disappear: the Fleets arrive, the Twitter story format that evaporates within 24 hours