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The ego…

Dear readers: hoping you have had a good week, especially with health, I return with a letter hoping it will be of use and interest.

The week before I had the opportunity to express that, in any controversial situation that could turn into a communication crisis, the issue of pride and ego play an important role.

Getting a little bit stung by this topic that I think gives for great analysis and reflections, I want to share the following phrase “The ego is not your friend”, written by the author, speaker and specialist in labor leadership, CY Wakeman, in her book titled “NO EGO”.

On this occasion I am not referring to situations of controversy or of clear risk; According to Wakemaman, it is recommended that great leaders manage to cut the cost of drama in the workspace generated many times by the ego, to achieve great results.

Without a doubt, we all have egos, the part of our psyche that mediates between self-identification and experience; The ego is a factor in how we adapt to reality and we do not have to feel bad about feeling it, what is recommended, according to the experts, is that we do not allow that emotion to generate emotional waste, of time and action, that we do not It takes away the necessary focus from us to carry out in a conscious and disciplined way the processes that any professional and commercial strategy needs to be able to be successfully completed and measured objectively.

“He is an unreliable storyteller because his judgmental nature sets us apart from others; the exaggerated ego creates and delights the drama “, asserts the author in” In contrast, reality is your friend. “

In the world of marketing, advertising, public relations, production, fame and in any professional field, it is a subject worth attending; be clear that self-confidence is not the same, which is defined as having conviction in your own abilities, strengths, and having the ability to detect and accept your weaknesses and threats, as it would apply in a SWOT model for a business plan , without forgetting that business is planned and carried out by people.

Unlike self-confidence, the ego operates out of self-interest; constantly seeks approvals and validation, often at whatever cost is necessary, just to be seen as the right thing to do; it is resistant to feedback.

The leadership trend is currently based on collaboration and knowledge exchange, it is even highly recommended to have a coach to help you get to know yourself better, organize your agendas and coordinate your work teams more efficiently.

The taboo of asking for help and, above all, of letting yourself help, which sounds similar but is not the same, to many of us it already sounds obsolete.

The wealth in marketing, advertising and PR agencies that aim to remain long-term and not just be “the star of a single moment” is established in the contribution as a key factor for the growth of your organization and of the brands and clients you serve.

Many of us have seen the evolution of the design of large corporate offices where the walls are increasingly becoming glass and more open spaces; dress codes in certain sectors have also been lightened.

Unfortunately, great ideas and campaigns are not taken to action because of ego mismanagement issues where in the end “everyone loses”.

I love the rule of the professional skydivers: the day you don’t check your gear before jumping into the void, you lose true self-confidence and put yourself at high risk for excess ego and lack of preparation.

In conclusion, we cannot avoid the ego, but we definitely can control it.