He e-commerce It is not new, but it has just started in shape in Mexico. After the pandemic, last year companies had to accelerate their strategies, even a couple of years ahead of what they had thought to implement a new electronic commerce system in their companies.
According to the Mexican Association for Online Sales, 50 percent of the companies that sell in the country through e-commerce doubled their growth online during the pandemic, where products that previously did not have such a presence have especially benefited significant in the channel, such as pantry products.
From the Online Trendsity Study for Mercado Libre they reveal that three out of five new Small and Medium Enterprises (SMEs) They did not have a physical store, resulting in that 27 percent of the total turnover on the platform during this period was generated by these companies, where as of March of last year there was a 68 percent growth in the number of SMEs that sold through its platform, adding to more than 8 thousand since the health crisis began.
Finally, the hasty transition this year, both in SMEs and large companies, is establishing itself with improvements and that is why we must follow the trends that the consumer himself is setting guidelines.
In Mexico, e-commerce spending multiplied by 10 during the pandemic with 123 percent growth in value share from new buyers for the most part. And online sales registered in 2020, 18 thousand 805 million dollars, an increase of more than 4 billion dollars compared to 2019, as revealed by the “E-commerce Report 2020” of the specialized website Statista. As long as the figure continues to grow in 2021.
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One of the trends that stands out is that presented by the Universidad Panamericana, which indicates that 65 percent of people of legal age indicate that the use of their cell phone has increased “a lot” or “quite a lot” as a result of the pandemic. what mobile marketing is essential to attract buyers of all ages.
The second that must be taken into consideration is constituted by hybrid purchases, the preference of buyers for collection or delivery in store increased by 26 percent during the 52 weeks that ended in September 2020.
In addition, companies must take into account a central issue that has always stopped the Mexican consumer from buying, trust in payments. For this, the blockchain is a support to build trust in online payments, in addition to excluding fraud and enabling new payment methods with the help of cryptocurrencies such as Bitcoin.
Finally, a growing trend is smart speakers, from where the number of consumers who made purchases online through voice is expected to rise to 55 percent by 2022.