Many users used the hashtag #DisneyTerrorista tagging both Tenoch Huerta and the official accounts of the house of the mouse
However, neither the actor nor the company responded directly to these accusations for the closing of this note
Who did recognize the hashtag was Israel Arconada, who on his Twitter account shared some of the posts mocking them
There is no better example of how fickle social media can be than Tenoch Huerta’s recent odyssey and the sequel to Black Panther. On Friday afternoon it was announced that the Mexican actor would become a villain in this Marvel movie. Initially, the news was well received by fans of the artist and the house of the mouse. But today a radically different scenario is presented thanks to the new hashtag #DisneyTerrorista.
Now a group of users on Twitter has popularized this hashtag. This, because they point out that Tenoch is a bad example for young Marvel fans. Using the #DisneyTerrorista hashtag, the public has cited the artist’s old posts, where he proposes that force and other violent methods be used against political opponents. Specifically, a proposal was taken up, from July, where it suggested “that they be shot on their backs and buried face down.”
This is the hatred and classism that @TenochHuerta promotes
And @disneyplusla has to agree very much where he hires him # DisneyTerrorista pic.twitter.com/cYBp8eK2B6
– Am I the BOA? #? (@JeSuisLaBOA) November 22, 2020
. @ Disney @disneyplus Recently the actor Tenoch, a person they hired for their films or whatever they are going to do, said that if it depended on him he would shoot the opposition in the Zócalo of Mexico City, I do not see this aligned to their values.
– ?? ???? Wick ?? (@johnwickmx) November 22, 2020
The net I’m not going to cancel my subscription to Disney because I have never hired it, nor would I, much less now that they work with terrorist promoters of narcommunism. #DisneyTerrorist
But ESPN is from Disney, pity Faitelsson, I better watch TDN or FoxSports pic.twitter.com/wzlH8PA9Yc
– Mr. Lotario (@MrLotario) November 22, 2020
Tenoch Huerta has also been criticized for his personal ties to suspected terrorists, which has also helped boost the #DisneyTerrorista hashtag. Specifically, the house of the mouse is accused of ignoring the actor’s relationship with Israel Arconada. An individual who is allegedly affiliated with the Euskadi Ta Askatasuna (ETA), a terrorist organization in Europe. By 2:00 p.m., that trending had already gathered more than 2,800 publications.
Now @disneyplusla bets on artists linked to terrorists, Tenoch Huerta
A former collaborator of the terrorist organization ETA and former collaborator of Evo Morales and the Chavista regime, has worked, and continues to work for AMLO, under the shelter of Morena. # VxM #DisneyTerrorista pic.twitter.com/46xuq1xWQ3
– José Fernando Pedraza Zúñiga (@ jfernandopedra1) November 22, 2020
@Disneyplusla now pushing a friend of terrorists to make kids movies?
Disney still have time to change an actor who really inspires children @TenochHuerta is not an option. #DisneyTerrorista pic.twitter.com/FRRGqlaJN1
– M? R? C? L? ? r ??? z ??????????? ??? (@MaricelaArnaiz) November 22, 2020
Do you know if being inclusive also includes terrorists? I say this for the new Disney movies. #DisneyTerrorista pic.twitter.com/dL8vDEBEnU
– Linda Sofia ?? (@dimitrov_sofia) November 22, 2020
The new @Disney casting
They include actors specializing in Narco characters @TenochHuerta from Caro Quintero to Black Panther, they are not sending the correct message or are they? # DisneyTerrorista # ConLosTerroristasNo pic.twitter.com/eI9fnU2f6n
– Sheila # ??????????? #? (@SheilaMMSG) November 22, 2020
I just unsubscribed from # DisneyPlus +, I want to be consistent with my opinion. @ Disneyplusla IS NOT BEING AN EXAMPLE. # DisneyTerrorist pic.twitter.com/0o0sxX6RZr
– FER MX ????? (@ _MRFX10_) November 22, 2020
Incredible that @DisneySpain intends to have in its ranks an actor with such low moral ethics, with ties to terrorists.
Is that the kind of role model you want kids and teens to follow? #DisneyTerrorista pic.twitter.com/KXXKOsYxnO
– Sophie Ale (@sophia_ale) November 22, 2020
So @disneyplusla promotes the career of a friend of terrorists .. You guys are doing very well.
Let’s see @disneyplusla here I leave you who is Israel Arconada Gómez better known as Katu Arkonada, friend of ..
? https: //t.co/X6nmkC21YB pic.twitter.com/939RS3Qg7K
– Julián Hamlet ?? ObsciMx YoSoyObservatorioCiudadano (@ juliangt2011) November 22, 2020
#DisneyTerrorista: An accusation that is not minor
This trend is the last thing the house of the mouse needs to position its streaming in Latin America. The #DisneyTerrorista hashtag could ruin its launch in Mexico, one of the most important Video-On-Demand (VoD) streaming markets on a global scale. According to El Universal, since 2018 the country was the one that invested the most money in Internet TV in the entire region. Something that makes it a very attractive target for any company.
Even if it weren’t for the streaming market, a hashtag like #DisneyTerrorista is quite negative for a brand’s reputation, regardless of the veracity of the complaints or the facts. According to Statista data, it is true that the number of these types of attacks has dropped substantially since 2014. However, by 2018 there were still more than 8,000 of these attacks on a global scale. So, it is understandable that it is a very sensitive issue.
The worst of the situation is that, even if the #DisneyTerrorista claim is unfounded or not, it has the potential to harm the company and its long-term expansion. In data from Another Company, just having a brand’s ad on a not-so-trustworthy site could cut trust in your business by more than half. Thus, a complaint of associating with people who support violent acts for political purposes would be even more serious.
Other accusations of alleged support for terrorism
Unfortunately, the #DisneyTerrorista case is not the first time that a brand has been involved in these types of accusations. In 2019, an Interjet collaborator proposed to detonate a bomb in the middle of the Zócalo in Mexico City to get rid of all the president’s fans. The situation, as now, went viral on social networks. So much so that the brand had to issue an official statement in this regard to apologize for this situation.
An event similar to #DisneyTerrorista was experienced in 2017 between several British brands. A report in The Times newspaper revealed that various companies were unknowingly supporting radical military and terrorist groups. This is because their programmatic ads were appearing on their sites. And therefore, generating advertising revenue for them. Then, even big players in the market, like Mercedes-Benz, were linked to publications that encouraged violence.