in

The claim for hiring Tenoch Huerta for MCU

Many users used the hashtag #DisneyTerrorista tagging both Tenoch Huerta and the official accounts of the house of the mouse

However, neither the actor nor the company responded directly to these accusations for the closing of this note

Who did recognize the hashtag was Israel Arconada, who on his Twitter account shared some of the posts mocking them

There is no better example of how fickle social media can be than Tenoch Huerta’s recent odyssey and the sequel to Black Panther. On Friday afternoon it was announced that the Mexican actor would become a villain in this Marvel movie. Initially, the news was well received by fans of the artist and the house of the mouse. But today a radically different scenario is presented thanks to the new hashtag #DisneyTerrorista.

Now a group of users on Twitter has popularized this hashtag. This, because they point out that Tenoch is a bad example for young Marvel fans. Using the #DisneyTerrorista hashtag, the public has cited the artist’s old posts, where he proposes that force and other violent methods be used against political opponents. Specifically, a proposal was taken up, from July, where it suggested “that they be shot on their backs and buried face down.”

Tenoch Huerta has also been criticized for his personal ties to suspected terrorists, which has also helped boost the #DisneyTerrorista hashtag. Specifically, the house of the mouse is accused of ignoring the actor’s relationship with Israel Arconada. An individual who is allegedly affiliated with the Euskadi Ta Askatasuna (ETA), a terrorist organization in Europe. By 2:00 p.m., that trending had already gathered more than 2,800 publications.

#DisneyTerrorista: An accusation that is not minor

This trend is the last thing the house of the mouse needs to position its streaming in Latin America. The #DisneyTerrorista hashtag could ruin its launch in Mexico, one of the most important Video-On-Demand (VoD) streaming markets on a global scale. According to El Universal, since 2018 the country was the one that invested the most money in Internet TV in the entire region. Something that makes it a very attractive target for any company.

Related Notes

Even if it weren’t for the streaming market, a hashtag like #DisneyTerrorista is quite negative for a brand’s reputation, regardless of the veracity of the complaints or the facts. According to Statista data, it is true that the number of these types of attacks has dropped substantially since 2014. However, by 2018 there were still more than 8,000 of these attacks on a global scale. So, it is understandable that it is a very sensitive issue.

The worst of the situation is that, even if the #DisneyTerrorista claim is unfounded or not, it has the potential to harm the company and its long-term expansion. In data from Another Company, just having a brand’s ad on a not-so-trustworthy site could cut trust in your business by more than half. Thus, a complaint of associating with people who support violent acts for political purposes would be even more serious.

Other accusations of alleged support for terrorism

Unfortunately, the #DisneyTerrorista case is not the first time that a brand has been involved in these types of accusations. In 2019, an Interjet collaborator proposed to detonate a bomb in the middle of the Zócalo in Mexico City to get rid of all the president’s fans. The situation, as now, went viral on social networks. So much so that the brand had to issue an official statement in this regard to apologize for this situation.

An event similar to #DisneyTerrorista was experienced in 2017 between several British brands. A report in The Times newspaper revealed that various companies were unknowingly supporting radical military and terrorist groups. This is because their programmatic ads were appearing on their sites. And therefore, generating advertising revenue for them. Then, even big players in the market, like Mercedes-Benz, were linked to publications that encouraged violence.