Television continues to concentrate a large amount of content and commercial offers, due to the history of this medium.
There is a key element in the television market and it is the one that has to do with the way in which brands stand out today.
Among the tasks that traditional media have to assume are those that have to do with innovation in the market.
Television is one of the key media in the market, thanks to its ability to communicate and the tradition with which many audiences maintain the activity of consuming content through it.
Among the main elements that have stood out in this medium has been the adoption of new transmission practices, such as the use of streaming, a key platform in the production of original content.
Faced with this series of elements, it is important to highlight the task with which today better market activities have to be undertaken, which undoubtedly warn us of how important consumption is becoming.
Given this context, it is important to know the details of the next airing of NBCUniversal, where it has been warned that the channel will be closed at the end of 2021, so much of the programming of this channel will be transferred to the USA Network and Peacock, the streaming service that NBC Universal has.
The chain has warned that this adjustment has been made as an effort to consolidate its operations, in a strategy that could motivate other channels to end up closing, as part of the effects that the COVID-19 pandemic has had on the industry of means forcing them to close.
“We are all aware of how quickly the media landscape is evolving, and our company is taking careful steps to stay ahead of these trends wherever possible and, in many cases, help establish them,” Pete explained. Bevacqua, president of NBC Sports Group in insider information that has been released.
TV betting on new proposals
While a sports television channel will be closed, the government of Mexico has demonstrated how content can be alternated and thereby establish increasingly valuable benchmarks in the market.
We have seen this with news such as that revealed last December when representatives of the Japanese government showed interest in being able to adopt this program, thereby establishing the alternatives that can continue to be developed on television in terms of content and how important it is to continue taking advantage of the maximum a means of communication such as television.
Regarding the ability to generate income, television, and at least in Mexico, has demonstrated its ability to continue generating income, thereby demonstrating that it is a medium that continues to register an important audience in the market.
The projection warns that while in 2015 the investment in open TV was 39 billion pesos, by 2021 it is expected to reach 55 thousand 200 million pesos.
This evidently reveals the value that there is in the market, in terms of being able to develop a product that has no waste and that, on the contrary, becomes an important reference of consumption today, in what audiences have put their interest.