For many businesses, having an online store has become an important aspect today. As you know, the pandemic has led more people to “take refuge” in the digital world when making purchases, due to its importance. However, it may be more relevant than having the store, being able to optimize it so that it generates results, that is why this time we compete for some technical SEO elements that must be covered to give a boost to the digital section of the business .
According to Jeff Bullas, these are some aspects that must be taken into account to promote an online store through SEO:
Consider the category page structure
In relation to this first section for an online store, the source describes that since category pages have the potential to become high authority pages, a good practice is to create a hierarchical structure with no more than three levels. This means that the structure is defined by category pages, followed by subcategories and with the product pages as the last point.
No viewports of category URLs
Category URLs should ideally describe precisely what the web page is about without some extra information. A standard format for an online store can be described as: www.example.com/category-name. For example, if you are selling organic products, having breakfast as one of the categories, the URL might look something like this: www.example.com/breakfast.
The basic idea is that with each of the different categories that the digital store has.
Neither do category titles
According to the source, category titles are a great opportunity to let web crawlers like Google’s know what the page and its content are about.
Good titles for these pages in the online store are the result of a strong keyword search. You should know that using the main keywords that the target audience uses in their searches will be of great help to find highly optimized titles.
Titles should always start with these keywords and if required it is possible to add the brand name at the end.
Meta descriptions, H1 tags, and Contents are crucial
The description of a category is added in the meta description field of the platform from where the online store is accessed. The content added here has the potential to appear in search engine results along with the title tag and thereby can boost clicks or click-through rate (CTR). With this in mind, you should write short, high-quality descriptions that can summarize your product and offers while integrating highly relevant keywords. H1 tags are similar to the title tags that appear on the category page. Along with the keywords they must be optimized for legality and be descriptive of the category.
Another important aspect is content, while category pages should primarily focus on products, adding a few lines of optimized content with relevant internal links can provide a further boost to SEO.
Look at the image tags
The file names and alternative texts for the images are an alert to Google and other search engine crawlers regarding the content of the images.
Renaming the files from the one with pro default to a more descriptive and keyword-rich one can help engines understand images and this adds value in terms of SEO for the online store. On the other hand, alt text tags are another chance to rank by associating keywords with images. Alternate text space can be filled with a keyword-rich short description.
In markets such as North America, in fact, this is a requirement that must be met under the so-called ADA act, which monitors the improvement of accessibility to the sites by people with disabilities.
Use canonical URLs
Finally, in the case of an online store that has categories that extend to more than one page or provide the option of multi-level filtering, canonical URLs are considered a necessity. By establishing a canonical tag, backlinks are attributed directly to the main category page thus avoiding duplication of content.
This also helps google establish a relationship between each main category page and its subsequent pages.