Things have certainly not been easy for thousands of professionals in the world, many have lost their jobs while others live in uncertainty regarding what will happen to their career in the months to come, especially in countries like Mexico where The outlook does not seem to have changed much and high numbers of Covid-19 cases continue to be registered, along with more layoffs and company closures, for example, according to Forbes in June unemployment in Mexico rose to 5.5 percent.

In that sense, for all marketing professionals and other careers it is crucial to be able to take care of their career in these times and make the necessary adjustments to keep everything in control. Thinking about it, this time we will see a process that can be followed to address this concern.

According to the CEO of Disaster Avoidance Experts, Gleb Tsipursky, Here’s an 8-step process that professionals can follow to care for their careers during the pandemic:

1. Identify the need to launch a decision-making process.

In relation to this first step for the benefit of your career, identifying or acknowledging this carries particular weight when there is no explicit crisis that requires a decision to be made or when natural intuitions make it uncomfortable to recognize the need to make a decision. difficult decision.

As the expert explains, the best decision makers take initiative to recognize the need for a decision before this becomes an emergency. That way they don’t let their impulsive reactions cloud their ability to make decisions.

2. Gather relevant information from a varied source of informed perspectives on the topic at hand.

Regarding this point, you should especially value those options with which you do not agree. Contradicting perspectives can empower professionals to distance themselves from comfortable reliance on instincts and help to recognize any potential blind spots for bias.

The diverse perspectives for a career decision, such as changing gears, can come from professional colleagues, mentors in the industry, contacts in other industries, experts in the pandemic, and even family members who could be impacted by the changes.

Particularly in this case, it may be ideal to have the perspective of other professionals who have changed their line of business, both those who did it successfully and those who failed.

3. With the data gathered, decide goals that you want to achieve.

In order not to affect the professional career, a clear vision of the desired outcome of the decision-making process should be painted. As explained by the expert, it is particularly important to recognize when a decision that might seem one-time is a symptom of a problem behind with processes and practices. Tackling these root problems must be made part of the desired outcome.

For example, a professional who wants to change industries may, after gathering information, set a goal that within a year he can have a position that pays him 70 percent more than he already earned in his previous job. Another goal may be to ensure that you will have enough room for your career growth with the change.

4. Develop criteria for a clear decision-making process to consider various options for how you would like to arrive at your vision.

For this step, if possible, those criteria should be developed before starting to consider options. This is because intuitions bias the criteria for decision-making in order to motivate certain results that suit our instincts. As a result, you generally make the worst decisions if you don’t develop judgment before you start looking at options.

Here it can be helpful if each criterion is ranked on a scale from 1 to 10.

Returning again to the case of a change in industry or business, it can be established that the most important criterion (according to the priorities of each professional) is to improve the salary within a year, while another criterion such as the space for growth is considered lower.

5. Generate a number of viable options that can achieve the goals of the decision-making process.

This fifth step can be considered important because, according to the expert, we often fall into the trap of not generating enough options to make the best decisions, especially to solve challenges that may be underlying.

To avoid this problem, it is very important to generate more options that look intuitive to one as a professional. Otherwise, there will be a tendency to generate only one or two actions, and choose which is initially preferred, this instead of truly considering the variety of possible futures to make the most effective choice.

It is advisable to choose at least 5 attractive options as a minimum. Remember that this is a brainstorming step, so options should not be played, including if they may seem outlandish or politically unacceptable. As the expert points out, optimal choices generally involve items taken from innovative options or out of the box.

6. Weigh the options and choose the best of the group

When considering options for your professional career, it is important to be careful to choose the initial preferences, you should try to do everything possible to see your own preferred choice under the magnifying glass.

In addition, every effort should be made to evaluate each option separately from the opinion of the person who suggested it, this in case this option has been proposed by another person. That way, the impact of personalities, relationships and internal politics can be minimized. All variables must be taken into account.

Here it can be of great help to rank the career options in each criterion variable in point 4 and to consider more seriously the one that achieves the highest score according to that scale of 1 to 10 that was established.

7. Implement the chosen option

At this point, you should seek to minimize risks and maximize rewards, since the goal is to have a decision with a result that is as good as possible.

Ideally it is advisable to think of two scenarios. First you must imagine that the decision fails completely, for example, switching from one industry to another does not work. With this, you have to brainstorm about the problems that led to that failure.

Subsequently, you should consider how you can solve those problems, and integrate the solutions into an implementation plan.

Then you must imagine that the decision is a total success, that the example of industry change works. With this in mind, another brainstorming of the reasons behind the success should be done, considering how those reasons can be turned into reality and integrating what has been learned in the implementation of decisions.

With this exercise it will be possible to advance with the change designed for the professional career.

8. Evaluate the implementation of the decision and revise as necessary

Finally, as part of the implementation plan, clear success metrics must be developed that can be tracked throughout the implementation process. It should be verified on a regular basis to ensure that the implementation meets or exceeds the metrics. If not, the implementation should be reviewed as necessary.

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