Streaming content from platforms such as Spotify has become extremely popular, as many of them are part of a tremendous muscle of original title production.
Music has been a great companion for people who have been able to remain in confinement during this contingency.
An element that we cannot lose sight of today is the influence that streaming platforms like Spotify have in our lives.
YouTube, Apple Music and Spotify will be together in a search engine and the brands demonstrate the clear interest there is in streaming among today’s audiences.
Opera has announced that YouTube, Apple Music and Spotify are in its sidebar, so with this new configuration, users of the platform no longer have to enter the search engine to later do so on music sites.
The preference for content
The contents have been made of all kinds of actions, through which they have established themselves as a benchmark of how interesting their production has become, patenting their influence on the market.
Given this scenario, it is worth noting the role that brands are playing and how audacious it has become for them to strengthen themselves in the service market.
The best example we saw in this regard occurred with Apple, after it fully entered the streaming market with Apple One.
Misik – Making Sound Kool
Audiences have become increasingly digitized and in this spirit they have been interested in developing better proposals.
Something that has been patented in the formation of these new audiences is the capacity with which content such as music, series or movies has consumer power on various platforms.
Given this diversity, audiences have been formed with all kinds of insights, which help us to outline them and recognize what elements are successful among them.
As is to be expected in all this data narration of their profiles, an aspect that we must not lose sight of is the one that warns us of the ability of brands to respond to this demand for content.