During this Thursday, one of the topics that gained the attention of the media was Apple’s decision to withdraw the popular video game Fortnite from its application store, a fact that earned it a lawsuit from Epic Games.
For what was classified as a violation of its terms and conditions of use, the company decided to eliminate the aforementioned video game, which resulted in a whole campaign of discrediting the brand, where it was accused of exercising monopolistic policies and that resulted in a legal claim.
Battle at legal urging
From its social networks, Epic Games affirmed that it has filed a lawsuit for this fact, arguing the following:
“Epic files this lawsuit to end Apple’s unfair and anti-competitive actions that Apple takes to illegally maintain its monopoly in two separate multi-billion dollar markets: (i) the iOS application distribution market and (ii) processing payments in the iOS Marketplace application (each as defined below) ”.
After these statements and a campaign to discredit the decision that included a parody of Apple’s commercial epic « 1984 », the company directed by Tim Cook, through a press release explained the following to CNBC:
Today Epic Games has taken the unfortunate step of violating App Store rules that apply equally to all developers and are designed to keep the store safe for our users. As a consequence, the Fortnite app has been removed from the store. Epic activated a feature in its app that has not been withdrawn or approved by Apple, and it did so with the express intention of violating the App Store rules regarding in-app payments that apply to all developers that sell goods or digital services ”.
Although it is true that hours after this announcement was released, Google also replied to the measure, the issue with Apple is especially complex if we condemn that this would not be the first time that this company has already been involved in the issue at other times. Similar.
In recent years one of the most notorious accusations about the alleged monopoly that Apple represents came from Spotify.
In April last year, Spotify filed a complaint against Apple with the European Commission, considering that the Cupertino company limits competition in the field of apps.
The streaming music platform began a campaign to solidify its complaint, which Apple replied with a letter published on its official page in which it accuses Spotify of deceiving the market and its consumers by taking advantage of « All the benefits of a free application without being free. »
The company led by Tim Cook, among other things, pointed out that there is an inaccuracy on the part of Spotify because the 30 percent that it claims is charged, is reduced to 15 percent from the second year.
« Spotify wraps its financial motivations in deceptive rhetoric about who we are, what we have built and what we do to support independent developers, musicians, songwriters and creators, » Apple charged in its letter.
The consumer loses
After what happened with Epic Games, Spotify revived this antecedent after the lawsuit filed by the creator of Fortnite was released.
In a statement to Recode, Spotify applauded Epic’s stance as it was read as a forceful move to confront Apple and its apparent dominance.
In this way, the streaming platform ensured:
“We applaud Epic Games’ decision to take a stand against Apple and shed more light on Apple’s abuse of its dominant position. Apple’s unfair practices have hurt competitors and deprived consumers for too long. «
The so-called Apple Tax is an issue that has been harshly criticized by many platforms and developers, so this type of controversy is frequent.
Faced with vague solutions delivered by the courts, the reality is that the only one who loses is the consumer.
The business that is immersed is not minor and nobody is willing to lose. In the little hair starring Spotify a year ago, the platform assured that it would increase prices if Apple continued to charge a 30 percent fee for the use of the App Store.
Once again it is made clear that when two partners conflict, the only one who loses is the user.
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