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Spanish group Prisa received an offer from El País and other media

The Prisa group reported this Thursday that it received an offer from a Spanish businessman to acquire its media division, which includes the newspaper El País, suffering from losses in recent times.

The offer, which was produced without being requested, will be evaluated by Prisa’s board of directors, who will respond “when appropriate,” the group said in a statement.

The company did not reveal the proposed amount, but the Spanish press estimated it at between 150 and 200 million euros (between 175 and 235 million dollars).

The offer made by the Spanish businessman Blas Herrero, owner of the Kiss FM radio station, intends to take over the entire media division of Prisa, which includes the newspaper El País, the radio Cadena Ser and the sports newspaper AS.

“The offer does not include the education business unit,” which highlights the school book publisher Santillana, the group’s main source of income, “nor does it constitute a public offer to acquire Prisa shares,” the statement said.

Information on the possible acquisition was advanced Wednesday night by some media, which led the regulatory body of the Spanish stock market, the CNMV, to suspend the listing of the Prisa share on Thursday morning to avoid “disturbances.”

Once the offer was confirmed by the group, the CNMV lifted the suspension on the share, which by 2:00 p.m. local time (1:00 p.m. GMT) had shot up 17% to 0.84 euros.

Prisa has suffered losses in recent years, in which its media have seen their income shrink.

Between January and September, its press division (El País and AS) fell by 26% and the radio division (Cadena Ser and the Colombian Radio Caracol) fell by 38%, mainly due to the decrease in advertising revenues in the midst of the new pandemic. coronavirus.

du / CHZ / mb