Spain will renounce terracing even in the new normal. The coronavirus crisis has drastically altered the consumption habits of our country. At least, in the short and medium term. The Spaniards thus turn their backs on the bar … and on some breweries that stake half of their income in this type of establishment.

The most recent forecasts of Euromonitor International they are devastating for the Old Continent. Spain and the rest of Europe will buy more beer in the supermarket for the first time than in bars and restaurants.

The coronavirus wound is still too recent and the consumer is not taking risks. Added to this are the security measures, such as the capacity control, which forces bars and restaurants to welcome much less customers than they usually do with the corresponding loss of income.

In some cases, bars will be forced to close the capacity and lose 90% of its potential clientele to ensure its safety, according to Bloomberg. In the US, things change. There around 80% of the brewery has been bought in the supermarket, even before the start of the pandemic.


AB InBev, Carlsberg, Heineken and Asahi. All of them have stopped earning much less in the first quarter of the year. Especially striking is the case of the latter, which, in the last five years, has spent a huge amount of money buying prestigious European brands, such as Peroni and Pilsner. Now, they face a collapse of 72% of their profits.

In so far this year, Heineken 24% is left in the bag and Carlsberg another 20%. In cases like the British one, it is estimated that more than 40% of its pubs will not be able to reopen their doors if they do not receive aid from the Boris Johnson government. “We are caught in the middle of an existential crisis,” they lament.

Spain is not far behind either and the hospitality industry has recently charged against the management of the Pedro Sánchez Executive. The sector has come to ensure that At stake are more than 85,000 locations.