Sony finally introduced the Alpha 7s III, the next camera in its series 7 and that will be the relay of the Mk II, which for many years was theThe standard for understanding photography and mirrorless systems as the future of professional and amateur photography.

To get started, the new Alhpa 7s III will have a completely different heart, because it will integrate the new Exmor R CMOS sensor combined with a new image processorwhich will be the Bionz XR, to give a new dimension to the capacity of this camera.

“/>Sony Alpha 7s III: price and features for Mexico

Sony

This sensor is made up of 12.1 megapixels that feed 10-bit color depth at 4: 2: 2. This means that this new processor is up to eight times more powerful than Sony’s old Boinz, making it much easier to interpret color in all kinds of lighting conditions.

Also, the new sensor of the Alpha 7s III will have the ability to ISO sensitivity from 40 to 409,600 (in forced steps), thanks also to the size of its pixels, which manage to have a photosensitivity not only high but also precise, reaching up to more than 15 steps of exposure in its dynamic range, to be able to find balance even in extreme conditions of light and darkness.

“/>Sony Alpha 7s III: price and features for Mexico

Sony

Like its predecessors, Alpha 7s III seeks to be the queen of versatility, not only achieving impressive results in the photographic section, but also managing to stand out in professional video capture, which has been the strongest point of this series of Sony products.

This new version of Alpha will be capable record video at 4K up to 120 frames per second and at 240 in FHD resolution. To aid this new frame rate capability, the body of the A7sIII will have an internal five-axis stabilizer integrated, enough to be able to deliver stable images at all image capture rates, which works perfectly for image capture, but is primarily intended for video use.

Also thinking about its superior video capabilities, Sony implemented several functionalities in the Alpha 7s III with which, they assure, it will be able to measure up to its own professional camcoders, with which you can also share optics, as you will continue to manage with your classic E mount (a little nudge to Nikon, of course).

“/>Sony Alpha 7s III: price and features for Mexico

Sony

One of them will be the control of its autofocus, which will not only be able to be controlled by means of its touch display, but also it will have speed and transition adjustments, to be able to control it with a follow focus device, but fully automated and with the precision that its 79 focus points will be able to provide, which also cover 92% of the sensor.

The Alpha 7s III will go to the international market during the month of September with an estimated price of 110 thousand Mexican pesos in versions with only body. This will undoubtedly be the most powerful Sony camera so far and will be the competition of the current Nikon Z series and Canon R, which although they have tried to get closer to the Japanese company, still do not develop mirrorless devices that they can reach, either in technology or functionality, to the Alpha series.

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