Snap, the company behind Snapchat, released its first diversity report after years of resisting pressure to make those statistics public.
The report details the company’s minimal growth of 3,195 people in recruiting people of color and women.
Black and African-American people make up only 4.1 percent of the entire workforce, according to the report, while Hispanic / Latino people make up 6.8 percent.
Both groups represent only 3.2 percent of the leadership; Black and African American people make up 2.3 percent of technology roles, while Hispanic / Latinos make up 3.4 percent.
Meanwhile, women only represent 32.9 percent of Snap’s workforce with only 16 percent in technical roles. Along with the numbers, Snap said it is setting new goals, including doubling the number of women in technology at Snap by 2023 and doubling the number of underrepresented racial and ethnic minorities in the United States.
At Snap by 2025. In the long term, the team said they want to “Reflect the racial and gender diversity (including non-binary) of the different places where we operate.”
To reach these milestones, it will also implement new initiatives, such as linking leadership performance to diversity, expanding its mentoring program and innovating its machine learning tools to avoid bias, according to the portal “The Verge”.
Similarly, along with the diversity report, the company presented its “CitizenSnap” report, basically it is a 50-page document that describes its work in social and environmental causes.
The aforementioned report also mentions how Snap is providing employees based out of its Santa Monica, California headquarters a “solid living wage” of $ 70,000 and adjusting that number based on the location of the employees.
The launch of the diversity report comes after more than a month of increased scrutiny of the diversity of Snap and its product.
CEO Evan Spiegel told employees at a meeting last month that the team would not publish these diversity numbers publicly because it could perpetuate the belief that Silicon Valley companies are not diverse. (For comparison, Facebook released its seventh diversity report this year, and 45.3 percent of its employees identify themselves as female, black, or Hispanic.)
Spiegel made these comments after a report by the Mashable portal, which includes detailed claims of a racist and sexist workplace. An employee, for example, said they were asked to replace a main image of black artists with a “friendlier face.” The same manager told another employee that a story was “too black” and asked that some photos of black people be replaced by people of other races.
Last month Snap launched an augmented reality lens for Juneteenth, a holiday celebrating the emancipation of slaves in the United States, which allowed users to “smile and break the chains.”
People said this was an offensive interpretation of the vacation. This was also not the first lens Snap apologized for: The company previously released a lens depicting Bob Marley in 2016 and an anime-themed filter.
Using the Juneteenth lens, Oona King, Snap’s vice president of diversity and inclusion, apologized and said that members of the black team were directly involved in creating the lens and did not think about the implications of the white people who wear it.
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