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Sensorization and Big Data to turn La Nucía (Alicante) into a smart tourist destination | News | Operators

Telephone, Tourism of the Valencian Community and the La Nucía town hall have promoted a pilot project for the data management and sensorization in Smart Tourist Destinations.

This pilot project of the operator, coordinated by the Valencian Institute of Tourism Technologies (Invat · tur), allows technology companies the possibility of testing their technology in tourist destinations that are at an advanced stage in terms of intelligent management.

The general director of Tourism, Herick Campos, who has participated in the presentation of this pilot together with the mayor of La Nucía, Bernabé Cano and the territorial manager of Telefónica in the Community, José Manuel Plaza, has highlighted that La Nucía “will be the the first Smart Tourist Destination to base its strategy on sport and will place the Valencian Community as a benchmark in this approach. This pilot project “will contribute to predicting behaviors before high-level sports competitions in the Sports City through the monitoring of different parameters to obtain data”.

For his part, territorial manager of Telefónica in the Community, José Manuel Plaza, has explained the technology that will be used to achieve this goal. “The information will be integrated into a digital tool developed by Telefónica that will process the data obtained from the sensors installed in the municipality and will be completed with figures obtained from databases or public information sources, among others. This technology optimizes the speed of response of public services and improves the quality of life of citizens and tourists ”.

The pilot project is based on the Thinking Cities Platform Telefónica, a horizontal and open platform that provides all the necessary capacities to be able to carry out an integral management of the different services that are developed by the City Council of La Nucía and other municipalities, and especially of services related to tourism. The telco’s Urbo smart business tool (dashboard) was also used.

Sensorization and Big Data to turn La Nucía into a smart tourist destination. Objectives of the project

It is a transversal system that allows the integration of multiple intelligent services from different data sources (sensors, databases, or public information sources).

It should be noted that it has Powered by FIWARE certification that complies with the standards promoted by the European Commission and that are guaranteed by the FIWARE foundation. In addition, it complies with the UNE 178104 standard for Smart Cities.

This project has among its objectives to develop lines of action in R + D + i adapted to the needs of the tourism sector and of each territory; favor the collaboration of public and private institutions; develop a useful market intelligence for decision-making in the field of tourism management; facilitate the anticipation of the Valencian tourist offer to the trends of the tourist market; in addition to generating and transferring knowledge to tourism companies and organizations.

Fields of action

The pilot project works in five pilot areas of action:

Thus, through the pilot carried out by Environmental management An Environmental Quality Control Meteorological Station has been installed in the Camilo Cano Sports City to guarantee the environmental quality of the services of La Nucía and thus know if the environmental conditions are optimal for the practice of sport.

According to the waste managementForty volumetric filling sensors have been installed in the vicinity of the Camilo Cano Sports City and in the historic center of La Nucía to check if the waste collection service is efficient in key areas related to cultural and sports tourism.

In addition, 86 parking spaces have been sensed and monitored Reduced Mobility Parking and 16 recharge Electric vehicles with the aim of giving an added service to tourists and residents, and providing useful information to the city council on statistics of use, occupation or rotations.

A capacity control of vehicles that informs of the free and occupied places in the Sports City, with the aim of providing useful information to establish alarms and warnings.

Finally, the project also works on the use of data analysis tools or Big Data to carry out studies of influx in La Nucía and compare it with different dates chosen in a disaggregated way to check the tourist behavior of a specific event. The event chosen to carry out the first analysis was the Costa Blanca Cup which was held from July 4 to 10 in the town.

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